concept
Creative direction
Client conversations, the brief, the quote and the concept: the first direction for the mark, layout or campaign that every project starts from.
About us: Aphrodi, a small graphic design and branding studio
We design logos, brand identities, print materials, websites, social media graphics, video and 3D. Our website designs are built by the software house VulCode.
Who we are
At Aphrodi the roles are clearly split. Creative direction talks to clients, prepares quotes and develops the concepts, and design turns those concepts into files: vectors, print layouts, templates and renders.
This means you talk to the person who actually comes up with the design, not to a go-between. We have no sales team or account managers, so from the first message to the file handover you have one point of contact.
We work with the software house VulCode, which builds websites, online stores and apps. We design the website in Figma and VulCode turns it into code. That lets us deliver a brand and a website in one style without you hunting for a designer and a developer separately.
Two roles in every project
execution
Graphic designer
Execution: vectors, print layouts, templates, renders and file exports in the formats we list for every package.
What we do
- Logos, brand identities, brand books and rebrands
- Print design: business cards, flyers, catalogues, packaging and labels
- Website, store and app design in Figma
- Social media graphics, templates and ad creatives
- Video editing from client footage, 3D packshots and visuals
- Illustrations, icons and website copy
What we do not do
- We do not print or manufacture: we prepare the files and help you place the order
- We do not run photo shoots or film on set
- We do not manage social media accounts or ad campaigns
- We do not code websites ourselves: VulCode or your developer builds them
Principles we stick to
- One contact from quote to files
- You talk to the person who prepares the concept and the quote and leads the project until the files are delivered, so you never explain it to several people.
- Prices next to the scope
- Every package shows a starting price, a list of files and a timeline. Anything beyond the package is quoted before we start, not halfway through.
- 15% of the time for revisions
- We do not count rounds. About 15% of the project time is reserved for revisions, so a bigger project has proportionally more room for changes.
- Files ready to use
- Logos as SVG, PDF, EPS and PNG, print in CMYK with bleed, websites in Figma, templates in Canva. Every file in a tidy folder.
- Rights once paid
- Once paid in full, we transfer the full economic rights to the design to you, together with the source files in the package.
- We design, we do not print
- We do not print or manufacture. We prepare files for the printer and manufacturer and, if you like, help you place the order.
- Websites with VulCode
- We design the website in Figma and the software house VulCode, whom we work with every day, builds it.
- Online or at your office
- We work in Polish and English, usually online. We can also come to your office for a meeting.
Aphrodi and VulCode
VulCode is the software house we work with every day: we design brands and interfaces, VulCode builds websites, stores, panels and integrations. If you need both design and development, we run it as one project with one schedule and one contact on our side, from the quote to the handover of the final files.
VulCode website
Aphrodi up close
How we work day to day, why we work this way, what we hold to in conversations with clients and who we work best with.
Small scale: strengths and limits
A short path from conversation to file means fewer misunderstandings and a price without the overhead of a large organisation. The person you talk to at the start leads the project to the end, so you do not explain the brief to one department after another.
Small scale has limits too, and we say so plainly. The number of projects we run in parallel is limited, which is why the start date is stated in the quote. A large project with a hard deadline is worth booking in advance.
The tools and formats we work in
We design websites and interfaces in Figma, because the developer then gets components, styles and measurements in one file and you can comment on the design in a browser. Logos and print materials are prepared in vector software, and templates for client teams in Canva, because it works in the browser and on the phone.
We choose tools based on who will work with the files after us. If your team uses different software, for example PowerPoint instead of Google Slides, we prepare the templates there.
Brands we designed
We designed brands from different fields from scratch: the software house VulCode, the hosting platform Flaem, the Plazer messaging app, Lunatic Studios and the personal brand DualFroz. Each has a different character and audience, from developers to gamers.
Designing brands that go on to live in an app, in documents and on social media teaches humility: we see how a mark holds up after months of use and what had to be fixed. We use that knowledge in every new project.
When we say no
We do not take projects we cannot do well by the given deadline. If a deadline is unrealistic, we say so in the quote and suggest a smaller scope or another date, instead of promising something we will not deliver.
We also turn down projects that amount to copying someone else's logo or brand, and jobs outside our scope, such as printing or filming on set. In such cases we suggest who can help.
Projects in English and for companies abroad
We can run a project in Polish or in English, including with a team that only speaks English. All calls, quotes and summaries are then prepared in that language.
Materials in several languages are set on shared templates, checking that longer translations fit the layout. You provide content in another language or order it as part of copywriting.
Why we do not quote client numbers
Agency websites often show numbers: hundreds of clients, thousands of projects, years of experience. Such numbers cannot be checked, and they say little about design quality. So we do not write anything we could not back up.
Instead we show real brands in the portfolio, describe the scope and price of every package and say plainly what we do not do. We believe that is a fairer basis for a decision than numbers on a banner.
Who we work best with
We work best with companies that know why they need a design, even if they do not yet know how it should look: small and mid-sized service businesses, product brands, startups, creators and organisations. We enjoy projects where the brand lives in many places, from packaging to an app.
We are less suited to large campaigns with film production, photo shoots and media buying. In that case we will say so straight away and suggest what kind of team would be a better fit.
What a week on a project looks like
At the start of the week we agree what should be ready by its end and send you a short note on when we will show the next stage. During the week creative direction works on the concept or collects feedback, while the designer prepares files from previous, approved stages.
Thanks to this split the project does not stall while we wait for your feedback: there is always something that can be prepared in parallel. At the end of a stage you get a presentation or a file to comment on and a clear note on what we need from you next.
Confidentiality and NDAs
Pre-launch projects, new products and brand changes are often information that must not leak early. We treat client materials as confidential and do not show them to anyone outside the project.
If you need formal protection, we sign a non-disclosure agreement before you send materials. Confidential projects do not go into the portfolio or into conversations with other clients.
How we talk about money
Starting prices are shown with every package, and every quote is in writing, listing elements, files and dates. If a project goes beyond the scope, we say so before doing extra work, not on the invoice.
If your budget is smaller than the cost of the project you want, we will tell you what can be done well for that amount and what is better postponed. We prefer a smaller project done properly to a big one done carelessly.
What stays with you after the project
When the project ends you have a full set of files in formats for print, the web and further editing, full economic rights and, in larger packages, templates with instructions. You can work with them yourself, with us or with another designer.
We do not make clients dependent on us. The design we deliver has to work without us, and if you come back for more materials, we will work by the same rules.
What brands in everyday use teach us
Working on brands beyond a single project, we see things a one-off job does not show: how a logo behaves after a year of use, which templates the team actually uses and which sit untouched, and where brand guideline rules turned out to be impractical.
These lessons go into our packages. That is why we focus on logo versions for small sizes, templates in tools the team already uses and short rules instead of thick documents nobody reads.
How to start working together
A message through the form, an email or a call is enough. We reply within 24 hours on business days, and for larger projects we suggest a free consultation online or a meeting at your office.
If you prefer to gather your thoughts first, fill in the online brief or download the template. You can also work out a rough cost in the calculator and send us the result, and we will reply with an exact quote.
The language we use with clients
We avoid industry jargon. Instead of talking about key visuals, kerning and modular grids without explanation, we explain what it means for your company: whether the logo will be readable on a vehicle, whether a template can handle long text, whether the printer will accept the file.
The same rule applies on the website. For every service we describe in plain language what you get, what it costs and how long it takes, and explain technical terms where they appear.
Where we are
We work remotely, so we can run projects for companies across Poland and abroad, and we travel to clients for meetings when a project calls for it. We hold conversations in Polish or English.
Contact details, email and phone are on the contact page and in the footer. We reply within 24 hours on business days.
How we check a design before delivery
Before we show a design or hand over files, we go through a short checklist: does the design answer the brief, is it readable at the smallest size it will be used, does it work in one colour, are the copy and details correct, and do the files have the formats the supplier needs.
The checklist is reviewed by someone other than the person who designed it. Fresh eyes more easily spot a typo in a phone number, missing bleed or a logo that disappears on a dark background. Only after this check does the design go to you.
Not sure which package fits?
Describe the project in a few sentences. We reply within 24 hours with a proposed scope and price, and if you prefer to talk, we book a free consultation online or at your office.