Logo, identity and design for your industry: from local services to startups and creators
A construction company needs a logo that survives on workwear and vans, a therapy practice a calm brand without clichés, and a cosmetics brand labels with room for ingredients. For each industry we describe what it needs medium by medium, the mistakes to avoid and what a starter kit built from our packages costs.
Service businesses
- Construction and renovationA logo for workwear, vans and site banners
- Electricians and plumbersVans, workwear and a number read from afar
- Cleaning companiesLogo, uniforms, flyers and van stickers
- Transport and logisticsA logo for trailers, curtains and fleets
- Woodworkers and craftsA logo to burn or stamp, tags and labels
Health and beauty
Products and retail
Creators
Institutions and non-profits
Games and communities
IT and software
Games and creators
A separate section for game studios, streamers and communities: key art and Steam images, UI, pixel art, 3D models, trailers, Twitch overlays, emotes, VTuber models and server branding. Every service has packages with a starting price.
See Games and creatorsGames
Streamers and creators
Communities and esports
Real brands by industry
How to use the industry pages
Why a separate page per industry
A logo is a logo, but where customers see it changes everything. An electrician shows the brand mainly on a van and workwear, so the mark has to read from afar and in one colour. A restaurant lives on its menu, sign and Instagram. A cosmetics brand wins or loses on the box on the shelf and on the thumbnail in an online store.
On each industry page we go through those media one by one, the mistakes typical for that industry and starter kits: specific packages of our services that are worth starting with. That way you do not have to explain your business from scratch.
How we price starter kits
A starter kit is a few packages from our price list, chosen for the needs of the industry. The kit price is the sum of the starting prices of those packages, with no hidden surcharge and no discount, so you can check it on each service page. For every element we say what that package means in your industry.
The kit is not mandatory. You can order one element, swap a package for a smaller or larger one, or add a service that is not in the kit. The quote gives you the exact scope and schedule for the combination you choose.
Industries with regulations in the background
Some industries have rules that affect design: food and cosmetics need specific information on the pack, medical practices face limits on advertising, and law firms follow the rules of their professional bodies. On those industry pages we list what to check and the sources we use.
We are not a law firm and do not give legal advice. We design so that required information has room and is readable, while the company that sells the product or service is responsible for its content. When in doubt, it is worth checking the design with a lawyer or professional body before printing.
Where to start on a small budget
You do not have to order everything at once. In every industry one or two media do most of the work: for a service company the van and business card, for a practice the door plate and appointment card, for a venue the menu and sign, for a product brand the label. Start with those and add the rest as the business grows.
That is why the first kit on each industry page is the smallest sensible one. The logo is designed from the start with versions for future media, so later materials fit together without redesigning the brand.
Your industry is not listed
The list covers the industries we have prepared starter kits for, but we also work with companies outside it. Most needs can be described with the same questions: where customers see the brand, what they must understand in a few seconds and which materials come first.
Write a few sentences about your business and we will propose a kit tailored to it, with the price of every element. If you work in games or create content, also look at the Games and creators section, which has its own services and packages.
Questions about industry projects
Not sure which package fits?
Describe the project in a few sentences. We reply within 24 hours with a proposed scope and price, and if you prefer to talk, we book a free consultation online or at your office.