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Game logo
The title in a full version and a simplified one for small sizes, in colour and single colour.
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Game logo and game studio logo design: a title for capsules and title screens, a studio mark for your intro
We design game logos that read on a small Steam capsule and impress on the title screen, and game studio logos with an identity and a short intro animation. A game logo starts at 1,400 PLN net, and a game logo together with a studio logo at 2,600 PLN.
- Price
- from 1,400 PLN
- Timeline
- 7-10 business days
- Copyright
- Full
In short
How much does a game logo cost?
A game logo starts at 1,400 PLN net, a game logo together with a studio logo at 2,600 PLN, and a studio identity with an intro animation at 4,400 PLN. Yes, that is one of the conditions of the project. We check every concept at small capsule size and the smaller versions Steam makes from it, and design a simplified version where needed.
- Price
- from 1,400 PLN
- Timeline
- 7-10 business days
What you get in a game logo project
We check every version on a capsule, the title screen and at icon size before delivering files.
02
Steam library version
A transparent PNG up to 1280 px wide or 720 px high, to place over the hero image.
03
Studio logo
The studio mark and name in horizontal, vertical and avatar versions.
04
Palette and typefaces
Logo colours and typefaces for use in game and studio materials.
05
Intro animation
In the top package, a short animation of the studio mark as video and a PNG sequence.
06
Vector files
SVG, PDF and PNG at the required sizes, with notes on where to use each version.
A title players remember from a list of results
A game logo is more than the name in a nice typeface. It has to convey the genre and mood, fit on a capsule 462 by 174 pixels in size, and still look good across a full title screen, on a collector's edition box and on a T-shirt. That is a lot for one mark, so we design it in several versions from the start.
A studio logo has a different job. It appears before the game in the intro, on the website, on social profiles, on a trade show booth and in the credits. It should be simple, recognisable at small sizes and versatile enough to suit future games in different genres.
Lunatic Studios, a game studio, is one of the brands we designed from scratch. A studio logo works in many places at once, and in some of them it moves: in the intro, as an animated avatar, on a loading screen. That is why in the top package the studio mark gets a short animation, ready to drop in at the start of the game.
Economic rights to the logo pass to you once the invoice is paid, and the package includes every version and the vector files your game, website and merch need.
Game logo versus studio logo
Game logo
It has to sell one game: convey the genre, mood and world. It can be rich in detail, because it lives mainly on key art and the title screen.
Studio logo
It has to outlast many games in different genres. It should be simple, neutral towards the style of the games and legible as a small avatar.
One family
When a studio releases a series, we design rules that connect the logos of each title with the studio brand.
Animation
A studio logo appears in motion: in the intro, on loading screens and as an animated avatar, so we design it to be easy to animate.
Packages and prices
Net prices. Anything beyond a package is quoted before we start.
Game Logo
A logo for the game title, in versions for capsules, the title screen and the Steam library.
from1,400 PLN
7-10 business days
- 2 game logo concepts
- Full version and a simplified one for small sizes
- Transparent PNG for the Steam library
- Colour, light, dark and single colour versions
- Vector files
Most chosen
Game and Studio Logo
A game logo and a studio logo designed together, with avatar and title screen versions.
from2,600 PLN
2-3 weeks
- Everything in Game Logo
- 2 studio logo concepts
- Studio logo versions: horizontal, vertical and avatar
- Palette and typefaces
- Vector files for both marks
Studio Identity
Game and studio logos with an identity and an animated studio mark for the game intro.
from4,400 PLN
3-4 weeks
- Everything in Game and Studio Logo
- Studio logo intro animation, up to 5 seconds
- Templates for announcements and social media
- Business cards and trade show booth graphics
- Logo sheet with usage rules
Net prices in PLN, starting from the amount shown for the scope described. We reserve about 15% of the project time for revisions, so a bigger project gets proportionally more time for changes. Anything beyond the package is quoted before we start.
Package comparison
| Scope | Game Logo | Game and Studio Logo | Studio Identity |
|---|---|---|---|
| Game logo | yes | yes | yes |
| Studio logo | none | yes | yes |
| Steam library version | yes | yes | yes |
| Intro animation | none | none | up to 5 seconds |
| Templates and materials | none | none | yes |
| Timeline | 7-10 business days | 2-3 weeks | 3-4 weeks |
How we design game and studio logos
Stage
0510
Brief1 day
Genre, mood, players, games on the same shelf and the studio's plans.
1Sketches3-5 days
Lettering and mark directions, checked at small sizes.
2Concepts3-5 days
Two concepts shown on a capsule, a title screen and an avatar.
3Refinement2-5 days
The chosen concept in a full set of versions, plus the animation in the top package.
4Files1 day
Vectors, PNGs and a logo sheet with usage rules.
5
We reserve about 15% of the project time for revisions. It helps to have the game name settled before the sketches, because the lettering is designed around specific letters.
What game logo pricing depends on
The price depends on the number of marks and on whether the logo needs animation and materials.
- 1
Number of marks
A game logo and a studio logo are two separate projects with their own concepts.
- 2
Lettering
Letters drawn from scratch take more work than a composition in a stock typeface.
- 3
Animation
An intro animation means preparing the mark in layers and a separate edit.
- 4
Title length
A long title with a subtitle needs more layout variants.
How not to overpay
- Settle the game name before sketches
- Order the game and studio logo together
- Send concept art from the game
- Plan the logo before key art and capsules
Who we design game and studio logos for
Studios before an announcement
When the title needs a logo before key art, capsules and the trailer.
New studios
When the studio is starting out and needs a mark for the intro, website and profiles.
Solo developers
When the game has a name but the title on the start screen is a placeholder.
Publishers of game series
When each new title should have a logo from one family.
Games with a crowdfunding campaign
When the logo has to appear on the campaign page, rewards and merch.
What to prepare before a game logo project
A settled name matters most. We can gather the rest in the brief.
0 / 6 ready
- Game name and any subtitle
- A description of the game: genre, mood, world
- Concept art or game screenshots
- Games on the same shelf you compare yourself with
- The studio name and plans for future games
- Places where the logo will appear
Where a game and studio logo has to work
Each place makes different demands on a logo. We check all of them at the concept stage.
| Place | Requirement | Logo version |
|---|---|---|
| Steam small capsule | legible at 462 x 174 px and smaller | simplified, filling the capsule |
| Steam library | transparent PNG over the hero image | full, no other text |
| Title screen | large size, sometimes an animated background | full with detail |
| Game intro | motion and sound, a few seconds | animated studio mark |
| Discord and social avatar | a small square or circle | studio mark only |
| Merch and booth | embroidery, print, large format | single colour and full |
A game logo that works on Steam and in the game
Custom lettering instead of a stock typeface
Many games have a logo set in a stock typeface with an effect: an outline, a shadow, a texture. Such a logo is hard to tell apart from hundreds of others and hard to protect as a trademark. That is why we design the game title as lettering: letterforms matched to the mood of the game and to each other.
Custom lettering also solves the problem of long titles. Words can be set on two lines, the key word emphasised and the rest subordinated, so the logo fits a wide capsule and the nearly square vertical capsule.
The small size test
Steam advises that the logo should nearly fill the small capsule, and it makes even smaller versions from it. At that size thin lines, effects and small ornaments merge into a blur. That is why we look at every concept at search result size right away, next to other games.
If the full logo has a lot of detail, we design a simplified version: thicker lines, no textures, sometimes only the key word of the title. Both versions are part of one system, so players recognise the game at any size.
A studio logo for years
A studio releases games in different genres and styles, and its logo appears before each of them. A mark that suits only one title starts to get in the way with the next game. That is why we design a studio logo simpler and more neutral than a game logo, with character that does not impose a style on future productions.
In the Studio Identity package you also get a short intro animation of the mark. We deliver it as video and as a transparent PNG sequence your programmer can place on the start screen in the game engine.
Let us start with a talk about your project
A free online consultation or a quote in the calculator.