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Key art, Steam assets and press kit: every store and library image in the sizes Steam requires, plus materials for the media
We paint key art, the main illustration of your game, and compose every image on your Steam page from it: header, small, main and vertical capsules, library images and the page background. On top of that we prepare a press kit where journalists, curators and streamers can grab the logo, key art, screenshots, GIFs and facts about the game in a minute. A capsule set made from your art starts at 900 PLN net.
- Price
- from 900 PLN
- Timeline
- 3-5 business days
- Copyright
- Full
How much do key art, Steam images and a press kit cost?
A capsule set from your illustration starts at 900 PLN net, key art from scratch with the full Steam set at 2,400 PLN, and key art, Steam images and a press kit with GIFs and a fact sheet at 4,200 PLN. Header capsule 920 x 430, small 462 x 174, main 1232 x 706, vertical 748 x 896, library capsule 600 x 900 and library hero 3840 x 1240 pixels. The full table is above, and we check the requirements again before delivering files.
- Price
- from 900 PLN
- Timeline
- 3-5 business days
One key art, every format composed
Header, small, main and vertical capsules, each composed separately for its format.
Header capsule
1 / 5Small capsule
2 / 5Main capsule
3 / 5Vertical capsule
4 / 5Library capsule
5 / 5
What you get in a key art, Steam and press kit project
Steam images are delivered at the exact sizes from Steamworks, and the press kit in one downloadable folder. File names say what is inside and where each one goes.
Key art
The main illustration of the game at high resolution, layered, with a version without the logo for further crops.
Store capsules
Header, small, main and vertical capsules, each composed separately for its format.
Library images
Library capsule, a hero image without text and the logo on a transparent background.
Page background
A calm background for the game page that does not compete with the description and screenshots.
Press kit
In the top package, game and studio logo versions for light and dark backgrounds, key art with and without the logo, captioned screenshots, gameplay GIFs and key art crops.
Fact sheet
In the press kit: date, platforms, price, player count, languages, short and long description, features and contact.
Source files
Layered files of the key art and every composition, ready for further versions.
What is and is not allowed on capsules
Steam rules for store and library images. Art that breaks them can be rejected when the page is reviewed.
Base capsules
Only game artwork, the name and an official subtitle. No review scores, awards, discount text or calls to action such as buy now or wishlist now.
Event text
Only as an Artwork Override for up to one month, localised into every language of the game and describing content that is already available.
Library capsule
Must include the game logo and may include a subtitle, with no other text.
Library hero
Artwork only, no words at all. Steam places the logo over it separately.
Library logo
Only the game logotype, optionally with a logomark, on a transparent background.
Screenshots
They should show gameplay, without concept art, awards or marketing copy.
The first thing players and journalists see before they click
On Steam a game competes for attention with a small rectangle: in search results, on new release lists, in the discovery queue and during sales. Before anyone watches a trailer or reads a description, the capsule has to say what the game is, what genre and what mood. If it does not, the player scrolls on.
That is why we start with key art, an illustration that captures the most important things about the game: the hero, the world, the conflict and the style. Every store and library image, press material and post comes from it. We paint key art at high resolution and in layers, so it can be recomposed for every format.
A capsule is not cropped key art. The header has the proportions of a wide banner, the vertical capsule is nearly square, and the small capsule is so small that in practice it fits only the logo and one clear motif. We compose each image separately, check it at the size Steam displays it and follow Steam rules: base capsules may only show game artwork, the game name and its official subtitle.
A journalist or streamer who wants to cover your game needs a few things right away: the logo on a transparent background, key art for the header, some good screenshots, a short description and the release date. If they have to ask by email and wait, it is easy to put the story off or pick another game.
A press kit gathers these materials in one place, organised and labelled. File names say what is inside, screenshots have captions, and facts about the game can be copied into an article without retyping. We build it from materials you already have and fill in what is missing: we pick the best screenshots and prepare logo versions, key art crops and gameplay GIFs.
Packages and prices
Net prices. Anything beyond a package is quoted before we start.
Capsule Set
The full set of Steam store and library images, composed from your illustration and logo.
from900 PLN
3-5 business days
- Header, small, main and vertical capsules
- Library capsule, hero and library logo
- Composition from your key art and logo
- Legibility check at the smallest sizes
- Layered files
Most chosen
Key Art and Capsules
Key art painted from scratch, and the full set of Steam page images made from it.
from2,400 PLN
2-3 weeks
- 2 key art composition sketches to choose from
- Key art at high resolution
- Full set of store capsules and library images
- Game page background
- Layered key art and composition files
Key Art, Steam and Press Kit
Key art from scratch, the full Steam set and a press kit with assets, ready to send to the media.
from4,200 PLN
3-4 weeks
- Everything in Key Art and Capsules
- Game and studio logo versions, key art with and without the logo, up to 10 captioned screenshots
- Up to 6 gameplay GIFs
- Key art crops, avatar and banners for the game's profiles
- Fact sheet in two languages from your texts
- Downloadable folder with labelled files
Net prices in PLN, starting from the amount shown for the scope described. We reserve about 15% of the project time for revisions, so a bigger project gets proportionally more time for changes. Anything beyond the package is quoted before we start.
Package comparison
| Scope | Capsule Set | Key Art and Capsules | Key Art, Steam and Press Kit |
|---|---|---|---|
| Key art | yours | from scratch | from scratch |
| Store capsules | 4 formats | 4 formats | 4 formats |
| Library images | yes | yes | yes |
| Page background | none | yes | yes |
| Press kit with logo, key art and screenshots | none | none | yes |
| Gameplay GIFs | none | none | up to 6 |
| Fact sheet | none | none | 2 languages |
| Timeline | 3-5 business days | 2-3 weeks | 3-4 weeks |
How key art, Steam images and press kits are made
Brief1 day
Genre, hero, mood, games on the same shelf and what should set yours apart, plus the logo, screenshots, footage and game description for the press kit.
1Sketches3-5 days
Two key art compositions as sketches, with room for the logo.
2Key art1-2 weeks
Painting the chosen composition at full resolution.
3Capsules3-5 days
A separate composition for each format and a test at real size.
4Press kit1-5 days
Picking screenshots and GIF moments, logo versions, key art crops, profile graphics and a fact sheet edited from your texts.
5Files1 day
Export at Steamworks sizes, layered files and the downloadable press kit folder.
6
We reserve about 15% of the project time for revisions. It helps to have the game logo before composing capsules, because its shape drives the layout of every format. If you do not have one, we design the game logo as a separate service. It is worth having the press kit ready before the announcement, because that is when media look for materials fastest.
What key art, Steam image and press kit pricing depends on
The biggest difference is whether we paint the key art from scratch and how much press kit material has to be made.
- 1
Key art from scratch
Painting the main illustration is most of the work in the project.
- 2
Number of characters
Every character in the composition is a separate drawing with a pose, lighting and detail.
- 3
Source material
A layered illustration is recomposed faster than a flat file.
- 4
Existing press materials
A press kit built from organised materials is faster than one that needs new screenshots and graphics.
- 5
GIFs
Each GIF means choosing a moment, trimming it and optimising its size.
How not to overpay
- Design the game logo before the capsules
- Send key art in layers
- Gather press kit materials in one folder
- Prepare the game description and facts
- Record gameplay in high quality
Who we make key art, Steam images and press kits for
Studios before an announcement
When the Steam page should start collecting wishlists and the game should reach media and creators on announcement day.
Developers with finished key art
When the illustration exists but every Steam format still has to be laid out.
Games before a festival or launch
When the game page needs a refresh before an important date and the demo should draw media attention.
Solo developers
When materials are scattered across drives and need organising.
Games in a crowdfunding campaign
When media and creators need materials about the campaign.
Publishers
When several games in a catalogue should have images at the same level and press kits with the same layout.
What to prepare before ordering key art, Steam images and a press kit
A game we can look at helps most: a build, a recording or screenshots. Send everything you have and we will make the selection together.
0 / 7 ready
- A description of the game, its genre and players
- Game and studio logos, if they exist
- A build, gameplay footage or screenshots
- Character designs and concept art
- Games on the same Steam shelf you compare yourself with
- Features, date, platforms and price for the fact sheet
- The announcement or launch date and a contact address for media
Steam image sizes
| Image | Size | Where it appears |
|---|---|---|
| Header capsule | 920 x 430 px | top of the game page, recommendations, Big Picture |
| Small capsule | 462 x 174 px | search results and lists; Steam makes 120 x 45 and 184 x 69 from it |
| Main capsule | 1232 x 706 px | store front page and promotions |
| Vertical capsule | 748 x 896 px | top of the front page during sales and on event pages |
| Page background | 1438 x 810 px | behind the description and screenshots on the game page |
| Library capsule | 600 x 900 px | the game on the shelf in the player library |
| Library hero | 3840 x 1240 px | top of the game page in the library, no text |
| Library logo | up to 1280 px wide or 720 px high | logo over the hero, transparent PNG |
Source: partner.steamgames.com, Store Graphical Assets and Library Assets pages.
What a game press kit should include
| Element | What for | What we watch for |
|---|---|---|
| Fact sheet | data to copy into an article | current date, platforms and price |
| Short and long description | a teaser and a fuller description | specifics instead of adjectives |
| Logo | headers, video thumbnails | transparent background, light and dark versions |
| Key art | article header, thumbnail | a version without the logo and several crops |
| Screenshots and GIFs | showing the gameplay | the real game, no debug overlays |
| Trailer | something to embed | a YouTube link and a downloadable file |
| Contact and keys | requests for review keys | an address where someone answers |
A press kit in a folder or on a page
Downloadable folder
One archive with every file, which can be sent by email or linked.
Press kit page
A page with a preview of the materials, which can be browsed without downloading and found in search.
Ready-made tools
Press kit services and templates, such as Rami Ismail's presskit(), organise the layout. We prepare materials so they fit them too.
Game website
A full site with the trailer, description and press kit that serves players and media at once.
Steam images and a press kit that earn clicks, wishlists and coverage
What we pay attention to when designing Steam pages and press kits for games.
Key art as the source of every image
Key art is the illustration you use throughout the life of the game: on Steam, in the press kit, on a trade show poster, in the website header and in posts. That is why we paint it wider than any single format, with the hero and the key elements placed so they can be recropped to portrait, landscape and square.
Good key art answers three questions: who am I playing, where am I and what is happening. The genre should be clear at once, because players compare your game with many others on the same list. Steam itself advises that a capsule should tell the customer something important about the game and give a sense of the gameplay.
Legible at the smallest size
The small capsule is 462 by 174 pixels, and Steam makes even smaller versions from it, 184 by 69 and 120 by 45 pixels. At that size illustration detail disappears, and what remains is the logo and one contrasting shape. According to Steamworks, the logo should nearly fill the small capsule.
That is why the small capsule can look different from the other images, and Steam allows it. We look at every composition at real size in a list of results next to other games, not zoomed in inside a graphics app.
Facts that can be copied
Someone writing about a game needs data: name, studio, release date, platforms, price, languages, player count. If they have to dig through the store page and the description, mistakes happen. A fact sheet puts it all in one place, in a form that can be copied into the text.
We prepare the game description in two lengths: a short one of a sentence or two, and a longer one with the key features. We write specifically: what the player does and what sets the game apart, instead of general praise.
Images ready to use
A logo on a white background as a JPG will not work on a header with a dark image. That is why the press kit has transparent logo versions, light and dark, and key art without the logo, which an editor can crop to their format. Journalists and creators like to use a clean illustration as an article header or video thumbnail.
We pick screenshots that show different parts of the game: exploration, combat, the interface, the characters. Gameplay GIFs work well in articles and posts, because they show motion without embedding a video.
One brief and a press kit before the announcement
A game page works best when the capsules, trailer and screenshots tell the same story. If the key art promises dark horror and the trailer shows a colourful platformer, players feel misled. That is why, when several services from Games and creators are ordered together, we work from one brief.
The best time for a press kit is before the game announcement or a festival. Then every message to the media and creators can include a link to the full set of materials, not a promise that they are coming soon.
It is worth updating the press kit at every important moment: a new trailer, a release date, a major update. That is why we hand over the source files and a documented folder structure, so you can add new materials yourself.
Questions before you order
Let us start with a talk about your project
A free online consultation or a quote in the calculator.