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Game trailer editing: teasers, launch trailers and cut-downs for Steam, YouTube and social media
We edit game trailers from gameplay of your build: announcement teasers, Steam page trailers and launch trailers, in landscape and vertical versions. Music is chosen with a licence that covers the store and video platforms. A teaser starts at 1,200 PLN net.
- Price
- from 1,200 PLN
- Timeline
- 5-7 business days
- Copyright
- Full
How much does a game trailer cost?
A teaser up to 30 seconds starts at 1,200 PLN net, a trailer up to 90 seconds at 2,900 PLN, and a launch trailer up to 2 minutes with build capture at 5,400 PLN. In the launch trailer package, yes, from your build. In the smaller packages we edit your footage, and in the Trailer package we capture missing shots.
- Price
- from 1,200 PLN
- Timeline
- 5-7 business days
What you get in a trailer project
Files are delivered with the parameters Steam requires and in versions for video platforms.
Script
A shot and pacing plan: how we open, what we show in the middle, how we end.
Edit
A trailer cut to the rhythm of the music, with transitions and colour correction of the footage.
Cards and text
Text cards, the logo and an end card with platforms and date, in the style of the game.
Licensed music
A library track with a licence covering the store and video platforms, or music from your game.
Versions
A 16:9 version for Steam and YouTube, a vertical 9:16 version for social media and short cuts.
Project files
The edit project and cards, for further versions such as other languages.
A few seconds to keep players on the page
On Steam the trailer appears at the top of the game page and, according to Steamworks, is one of the first things players see. The same documentation points out that in the discovery queue a customer may give a game less than 10 seconds and may watch without sound. The first shots have to show what the game is before any logo or title appears.
We edit trailers from real gameplay recorded from your build. Steam recommends that the first trailer on a page is primarily gameplay, from the player's perspective and ideally with the interface visible. We do not make scenes that pretend to be gameplay.
Every trailer has its own job. An announcement teaser builds curiosity and points to the wishlist, a Steam page trailer explains the gameplay, and a launch trailer shows the full game and the release date. From one edit we also prepare YouTube versions, vertical cuts for social media and short cuts for ads.
A trailer connects with the rest of your launch materials: the game logo, key art, Steam images and press kit. If we make them together, the trailer ends on the same logo card players will see on the capsule.
Teaser, trailer and launch trailer
Teaser
A short film for the announcement. It shows the mood and one strong thing, and ends with an invitation to the game page.
Steam trailer
It explains the gameplay: what the player does, in what world and how this game differs from similar ones.
Launch trailer
It shows the game in full, its best moments and the launch date or that the game is out.
Short cuts
Versions of a dozen or so seconds for ads and vertical ones for social media, cut from the main edit.
Packages and prices
Net prices. Anything beyond a package is quoted before we start.
Teaser
A short teaser for an announcement or Steam page, edited from your gameplay footage.
from1,200 PLN
5-7 business days
- Up to 30 seconds
- Edited from your gameplay footage
- Licensed music
- End card with logo and platforms
- 16:9 version in 1080p
Most chosen
Trailer
A Steam page trailer that shows the gameplay and what sets your game apart.
from2,900 PLN
2-3 weeks
- Up to 90 seconds
- Shot script
- Edited from your footage, with missing shots captured from the build
- Text cards in one language
- 16:9 and a vertical 9:16 version up to 30 seconds
Launch Trailer
A launch trailer with footage captured from your build, animated cards and a full set of versions.
from5,400 PLN
3-4 weeks
- Up to 2 minutes
- Gameplay capture from your build
- Animated cards and logo
- Cards in up to 3 languages from your translations
- 16:9, 9:16 and 15-second cuts for ads
- Project files
Net prices in PLN, starting from the amount shown for the scope described. We reserve about 15% of the project time for revisions, so a bigger project gets proportionally more time for changes. Anything beyond the package is quoted before we start.
Package comparison
| Scope | Teaser | Trailer | Launch Trailer |
|---|---|---|---|
| Length | up to 30 s | up to 90 s | up to 2 min |
| Footage | yours | yours plus build capture | captured from the build |
| Cards | end card | text cards | animated cards and logo |
| Languages | 1 | 1 | up to 3 |
| Versions | 16:9 | 16:9 and 9:16 | 16:9, 9:16 and 15 s cuts |
| Timeline | 5-7 business days | 2-3 weeks | 3-4 weeks |
How we edit a game trailer
Brief1 day
The purpose of the trailer, the players, the publish date and what sets the game apart.
1Script2-3 days
A shot plan, pacing and music choice before editing begins.
2Footage2-5 days
Reviewing your footage and capturing missing shots from the build.
3Edit1-2 weeks
First cut, revisions and colour correction.
4Versions2-4 days
Cards, language versions, formats and export.
5
We reserve about 15% of the project time for revisions. A build with a UI-free mode and a free camera saves the most time, because it lets us capture shots normal play cannot produce.
What game trailer pricing depends on
The price depends on the length, the source of footage and the number of versions.
- 1
Footage
Capturing gameplay from the build is a separate stage of work.
- 2
Length
A longer trailer needs more shots and a longer edit.
- 3
Motion graphics
Animated cards and logos take more work than static text.
- 4
Versions
Every language, format and short cut is a separate export and check.
How not to overpay
- Prepare a build with a UI-free mode
- Record footage in high quality
- Agree the card text before editing
- Order the trailer with the Steam images
Who we edit game trailers for
Studios before an announcement
When the game needs a teaser for its Steam page and the press.
Games before a festival
When a trailer should bring players to the demo during an event.
Games before launch
When a launch trailer should show the full game and the release date.
Games with a major update
When new content deserves a film of its own.
Publishers
When several games need trailers of similar quality and pacing.
What to prepare before a trailer edit
The more good footage, the better the trailer.
0 / 6 ready
- A game build or high quality gameplay footage
- A description of the game and what sets it apart
- Game logo, key art and Steam images
- Music from the game or music preferences
- Platforms, launch date and end card text
- Trailers you like, and why
Steam trailer requirements
| Parameter | Steam recommendation | What we do |
|---|---|---|
| Resolution | the highest you have, up to 1920 x 1080 | export at 1920 x 1080 |
| Frame rate | 30 or 60 frames per second | matching the game footage |
| Quality | high bit rate, 5,000+ kbps | export with quality headroom |
| Format | MOV, WMV or MP4, ideally H.264 and AAC | MP4 with H.264 and AAC |
| Aspect ratio | 16:9 preferred | 16:9 for Steam, a separate vertical version for social |
| Thumbnails | generated by Steam, custom ones allowed | a thumbnail frame from the key art or a shot |
A game trailer that earns the click
Gameplay first
A trailer that opens with a long intro, the publisher logo, the studio logo, a panorama of the world and a title, loses the player before it shows the game. A player in the discovery queue still does not know what the game is and moves on. That is why we open with gameplay and leave the logo for the end.
Steam says it plainly: players are looking for gameplay, so the first trailer on the page should show what the player will be doing, from the perspective they will play in. A visible interface helps show that this is real gameplay.
A trailer without sound
A trailer may be watched muted: in the store, on social media or at work, as the Steam documentation also points out. So it has to work visually: clear shots, short text cards with the key information and a rhythm you can see even without music.
Music and game sounds still matter, because anyone who turns the sound on gets the full experience. We cut to the rhythm of the music, but we check every version muted as well.
Footage from the build
A trailer is only as good as its footage. The best case is a build where you can hide the UI, enable a free camera, invincibility and quick travel to any place in the game. It lets us capture cinematic shots and the best moments without hours of play.
We capture at 1920 x 1080 or higher, at the smooth frame rate the game reaches on strong hardware. If you prefer to record the footage yourself, we prepare a shot list and recording settings.
Let us start with a talk about your project
A free online consultation or a quote in the calculator.