Brand identity design: logo, colours, typefaces and a brand book in one system
We design brand identities that make your business card, website, posts and packaging look like one brand. Packages start at 2,900 PLN net, and a full system with a brand book takes 6 to 8 weeks.
- Price
- from 2,900 PLN
- Timeline
- 3-4 weeks
- Copyright
- Full
How much does a brand identity cost at Aphrodi?
Identity Start costs from 2,900 PLN net, Standard from 5,400 PLN and the Full System from 9,800 PLN. The price depends on the number of concepts, the size of the documentation and the number of materials. Before we start, you get a quote listing every element, so you know what you are paying for. Start takes 3 to 4 weeks, Standard 4 to 6 weeks and the Full System 6 to 8 weeks, counted from the approved brief and the deposit. The biggest factor is how quickly decisions are made when choosing a concept.
- Price
- from 2,900 PLN
- Timeline
- 3-4 weeks
The identity page by page
The scope depends on the package, but every project ends with files you can send straight to a printer or a developer.
01 / 05
Logo and its versions
Horizontal and stacked layouts, mark only and wordmark only, in colour, black and white. Every version as SVG, PDF, EPS and PNG with a transparent background.
02 / 05
Brand colours
A primary and secondary palette with RGB, CMYK and HEX codes, checked for WCAG text contrast on backgrounds.
03 / 05
Typography
Typefaces for headings and body text with licence details, sizes and line height for print and screen.
Aa
Outfit
Aa
Inter
04 / 05
Brand book
A PDF with the rules: clear space, minimum sizes, backgrounds, colour pairings and examples of misuse.
05 / 05
Source files and rights
AI and Figma source files and a transfer of full economic rights to the design once the order is paid in full.
What you get in an identity project
Logo and its versions
Horizontal and stacked layouts, mark only and wordmark only, in colour, black and white. Every version as SVG, PDF, EPS and PNG with a transparent background.
Brand colours
A primary and secondary palette with RGB, CMYK and HEX codes, checked for WCAG text contrast on backgrounds.
Typography
Typefaces for headings and body text with licence details, sizes and line height for print and screen.
Graphic motif
A repeatable element that identifies the brand even without the logo: a shape, a pattern, a way of cropping photos or a grid.
Stationery
A business card and an HTML email signature, and in larger packages letterhead, a folder, a proposal and a presentation template.
Social media templates
Editable post, story and carousel templates in Canva, set up so your team cannot drift away from the style.
Brand book
A PDF with the rules: clear space, minimum sizes, backgrounds, colour pairings and examples of misuse.
Source files and rights
AI and Figma source files and a transfer of full economic rights to the design once the order is paid in full.
Brand colours
A primary and secondary palette with RGB, CMYK and HEX codes, checked for WCAG text contrast on backgrounds.
- #FFC44FGradient, light
- #FFA402Gradient, middle
- #EF8600Gradient, dark
- #D4AF37Accent
- #FDFBF7Text
- #3A261ASurface
- #1E1511Background
What a visual identity is and why it is worth designing
A visual identity is the set of fixed elements that let customers recognise a company without reading its name: the logo in several versions, colours, typefaces, a graphic motif and the rules for combining them. The logo is only one of those elements. Without the rest, every new material starts from scratch, and a year later you have five shades of the same colour, three fonts and a flyer that looks nothing like your website.
We start with a conversation and a brief, not with drawing. We look at who you compete with, who buys from you and where the brand will be seen most: on a sign, on social media, on packaging or in a PDF proposal. That decides whether the mark must stay readable at 16 pixels or can afford detail.
The concept comes from the person leading creative direction, and the vectors, templates and files from our graphic designer. We show every concept on real applications straight away, because almost any logo looks fine on a white slide. The real test is a business card, an avatar and a one-colour print.
You end up with a system your team, your printer and any future designer can use: source files, colours in RGB, CMYK and HEX, licensed typefaces and a brand book with rules and examples of misuse. Full economic rights pass to you once the order is paid in full.
Brand identity packages
Net prices. Anything beyond a package is quoted before we start.
Identity Start
A consistent start for a new business: a mark and basic rules so your materials look like one brand from day one.
from2,900 PLN
3-4 weeks
- Logo: 1 concept based on competitor research
- Logo versions: 4 layouts in colour, black and white
- Colour palette in RGB, CMYK and HEX
- Typeface selection with a commercial licence
- Business card and HTML email signature
- One-page logo sheet
Most chosen
Identity Standard
A system for a company with a team and many materials: two concepts to choose from, a brand book and ready templates.
from5,400 PLN
4-6 weeks
- 2 logo concepts to choose from
- Logo versions in 3 colourways
- Brand book up to 24 pages
- Brand graphic motif
- Business card, letterhead and email signature
- 6 social media templates in Canva
- AI and Figma source files
Full System
A brand ready to grow: a kick-off workshop, an extended brand book and a full set of sales and marketing templates.
from9,800 PLN
6-8 weeks
- Online workshop and 3 logo concepts
- Brand book up to 48 pages with tone of voice
- Full stationery: letterhead, envelope, folder, ID badge
- Presentation and proposal templates
- 12 social media templates in Canva
- 10 icons and a brand pattern
- AI and Figma source files
Net prices in PLN, starting from the amount shown for the scope described. We reserve about 15% of the project time for revisions, so a bigger project gets proportionally more time for changes. Anything beyond the package is quoted before we start.
Package comparison
| Scope | Identity Start | Identity Standard | Full System |
|---|---|---|---|
| Logo concepts | 1 | 2 | 3 and a workshop |
| Logo versions | 4 layouts | 4 layouts in 3 colourways | 4 layouts in 3 colourways |
| Documentation | logo sheet | brand book up to 24 pages | brand book up to 48 pages |
| Stationery | card, signature | card, letterhead, signature | full stationery, proposal, deck |
| Social media | none | 6 templates | 12 templates |
| Motif and icons | none | graphic motif | motif, pattern, 10 icons |
| Source files | SVG, PDF, EPS, PNG | plus AI and Figma | plus AI and Figma |
| Timeline | 3-4 weeks | 4-6 weeks | 6-8 weeks |
How an identity comes together
Brief and call1-3 days
A free consultation, the brief, a quote and a schedule. We start once the 50% deposit is paid.
1Research and moodboard3-5 days
Competitors, audience and the places the brand will appear. We show 2 to 3 style directions.
2Concepts1-2 weeks
Sketches, then refined concepts shown straight away on a card, a website and social media.
3Revisions and system1-2 weeks
Revisions to the chosen concept, colours, typefaces, the graphic motif and the package materials.
4Brand book and files3-5 days
The brand book, export of every file and transfer of rights once paid in full.
5
We reserve about 15% of the project time for revisions. In the Standard package that means several days of work rather than a fixed number of rounds, so you can give feedback whenever it is needed.
What a brand identity price depends on
Two identities costing 3,000 and 10,000 PLN can look similar at the first presentation. The difference is how much work goes into the system around the logo.
- 1
Number of concepts
Each concept is a separate direction with research and applications, not a colour variant. That is why a package with three concepts costs clearly more than one with a single concept.
- 2
Size of the documentation
A logo sheet is one page, brand guidelines up to 24 pages and a brand book up to 48. More rules and examples mean fewer questions from printers and new hires.
- 3
Number of materials
A business card and an email signature are a different scope from letterhead, a folder, a proposal, a presentation and social templates designed within the system.
- 4
Extra elements
A graphic motif, a pattern, icons and illustrations make the brand recognisable without the logo, but each one is separate design work.
- 5
Deadline
Standard timelines are included in the price. A shorter deadline means moving other projects, so we agree it separately before we start.
How not to overpay
- Start with Identity Start if the business is just launching and add the brand book once you have a team
- Prepare a brief with competitors and inspiration so revision time goes on details, not on finding a direction
- Collect feedback in one message rather than several separate ones
- Choose typefaces with a free commercial licence if your licence budget is limited
Who we design identities for
New businesses before launch
Before ordering a sign, business cards and a website, it pays to have one system. Designing it once costs less than fixing five materials.
Companies with inconsistent materials
Each material was made by someone else and the brand looks different in every channel. We bring it in line without starting from zero.
Product brands
Packaging, an online store and marketplace listings must look like one brand. We design the identity with the shelf in mind.
Startups, SaaS and software houses
The brand and the product interface are designed in one style, and the software house VulCode builds the website.
Foundations and associations
A simple system that volunteers can apply in Canva and on an ordinary office printer.
How to prepare for the project
You do not need everything. This information shortens the first call and lets us give you an exact price.
0 / 6 ready
- Your company name and one sentence about what you do
- Three to five competitors customers compare you with
- Examples of brands you like, with a short note on why
- A list of places where the logo will be seen most
- Existing materials if you have them: an old logo, photos, a proposal
- A rough budget and the date the identity should be ready
What a visual identity is made of
| Element | What it is | Where you will see it |
|---|---|---|
| Logo | A mark, a wordmark or both, in several layouts | Sign, website, invoice, avatar |
| Colours | A primary and secondary palette with codes | Print, screen, interiors |
| Typography | Licensed typefaces for headings and text | Proposals, website, packaging |
| Graphic motif | A repeatable shape, pattern or grid | Social media, backgrounds, packaging |
| Icons and illustrations | A custom set in the brand style | Website, app, infographics |
| Templates | Ready files your team can edit | Posts, proposals, presentations |
| Brand book | Rules for using every element | Printers, agencies, new hires |
A logo or a full identity to start with
Sole trader offering a service
The Start package or a logo with a logo sheet is enough. Add the brand book when you have more materials.
A company with a team and sales staff
Identity Standard: several people make proposals and posts, so templates and a brand book save time from the first week.
A product brand
An identity plus packaging or label design. We choose colours and type for printing on the chosen material from the start.
A company a few years in
If your materials have drifted apart, start with an audit or a rebrand so you keep what customers already recognise.
Visual identity in practice
How an identity works day to day and how to check it does its job.
An example: one brand in five places
Picture a renovation company. On the van, customers see the logo in its horizontal version and a large phone number in the brand colour. On the business card, the same colour, the same typeface and the mark on the back. On the website, headings in the brand typeface, buttons in the accent colour and photos cropped by the same rule.
On social media, posts have a fixed frame and a place for a project photo, and the PDF proposal opens with a cover carrying the brand motif. None of these materials started from scratch: each uses the same rules. That is a visual identity at work.
A test of whether the identity works
Cover the logo on a few company materials and show them to someone outside. If they still recognise the same company, the identity works: colours, typefaces and the motif carry the brand without the mark. If every material looks like a different company, the problem is not the logo but the lack of a system.
The second test is a new team member. If they can prepare a post or proposal that fits the brand using only the templates and guidelines, the system is complete. If they have to ask the designer about every colour, something is missing.
Identity and your website
The website is where identity meets code. Colours need enough contrast for text, typefaces need licensed web versions, and the logo has to work in a narrow navigation bar and as a browser tab icon.
That is why the Full System package includes rules for the screen too: a palette with interface shades, a type scale and sample components. The web designer and developer get them ready to use, instead of translating print to screen on their own.
How much identity a small company needs
A sole trader offering a service does not need a 48-page brand book. A logo in a few versions, two colours, one typeface, a business card and an email signature are enough. That is the scope of the Identity Start package, which can be expanded later.
Expanding makes sense when more people or suppliers start creating materials. Then brand guidelines and templates save more time than they cost, because every new material is made faster and needs no corrections.
Typefaces and licences
A typeface is one of the most important elements of an identity and also the one most easily forgotten when it comes to paperwork. Some typefaces are free for commercial use too, others need a licence that differs for print, websites and apps.
In every package we choose typefaces with licence information and the places they can be used. If a typeface is paid, we say so before you choose and name a free substitute for office documents, so the team does not need a licence for every computer.
Questions before you order
Let us start with a talk about your brand
A free online consultation or a quote in the calculator.