Channel branding for streamers, VTubers and YouTube creators: overlays, emotes, VTuber models and thumbnails
We design for streamers, VTubers and video creators: Twitch overlays and alerts ready for OBS, emotes and sub badges, a VTuber character and model in Live2D or 3D in VRM format, YouTube thumbnails and Discord server graphics for your community. Everything built around one character or channel mark. The starter kit lists the price of every element.
Overlay and screens
Panels and banners
Alerts
Emotes and badges
VTuber model
Thumbnails
Discord server
How much does Twitch channel branding cost?
The Starter with an overlay, starting, break and ending screens and panels starts at 700 PLN net. The price of every kit is shown next to the kit. A 2D model with Live2D rigging starts at 3,500 PLN net, including the character design from scratch.
- Starter kit
- from 1,300 PLN
- In the kit
- 3 projects
What a streamer or creator needs
Graphics viewers watch for hours and use in chat.
Overlay and screens
A camera frame, space for chat and starting, break and ending screens, laid out so they do not cover the game interface.
Panels and banners
Panels below the stream, a profile banner and an offline banner in the style of the channel.
Alerts
Alerts with an entrance animation that match the overlay, instead of three different styles.
Emotes and badges
Emotes that read at 28 pixels in chat and sub badges for loyal viewers.
VTuber model
A character designed from scratch and a 2D model in Live2D or a 3D model in VRM format.
Thumbnails
YouTube thumbnails in one channel layout, legible on a phone screen.
Discord server
An icon, banner, role icons and emotes for the server where your community meets.
A channel viewers recognise from the first frame
Viewers land on a channel from a category list, a clip, a raid or YouTube recommendations, and decide in a few seconds whether to stay. The stream overlay, thumbnails and chat emotes are the first things they see, before they hear what you say.
We design channel branding around one character or channel mark. The overlay, starting and break screens, alerts, emotes, badges and thumbnail layout grow out of it, so your Twitch channel, YouTube videos and Discord server look like one place.
If you run your channel as a VTuber, the model is the centre of the whole brand. We design the character with motion and rigging in mind from the start, and test 2D models in VTube Studio. Emotes and the overlay then speak the same language of colours and shapes.
Files are delivered ready to use: PNG and WebM with transparency for OBS and Streamlabs, emotes in Twitch sizes and in versions for Discord, and the model with files for VTube Studio or in VRM format. The economic rights pass to you once the invoice is paid, and we never sell the same character to anyone else.
Kits for streamers and creators
Three kits: a channel launch, a channel that streams regularly, and a VTuber debut. Each element is a package from our price list. Kit prices are the sum of the starting prices of packages from our price list, with no surcharge and no discount. The quote gives the exact scope and timeline.
Kit
Channel launch
An overlay with screens and panels, your first emotes and Discord server graphics for a channel that is starting to stream.
- from 700 PLN
Twitch overlay · Starter
A game scene overlay with a camera frame, starting, break and ending screens, up to 6 panels and profile banners.
- from 300 PLN
Twitch and Discord emotes · 3 Emotes
Three static emotes with your character, in Twitch sizes and in versions for Discord.
- from 300 PLN
Discord and Minecraft server graphics · Banner and Icon
A server icon and the banner above the channel list in the style of your branding.
Total from1,300 PLNnet
Ask about the kitKit
Regular channel
A full set with alerts, eight emotes with badges, thumbnails with variants and a reel from a stream highlight.
- from 1,500 PLN
Twitch overlay · Full Set
A full set of scenes, a camera frame in 2 versions, up to 10 panels and 4 alerts with an entrance animation.
- from 700 PLN
Twitch and Discord emotes · 8 Emotes
Eight emotes in one style and 3 sub badges.
- from 750 PLN
YouTube thumbnails · 10 Thumbnails
A channel layout template and 10 thumbnails, each with a second variant for testing.
- from 250 PLN
Video editing · Reel
A vertical reel up to 60 seconds from your footage, with captions in the style of the channel.
Total from3,200 PLNnet
Ask about the kitKit
VTuber debut
A character and a 2D Live2D model, an animated set, animated emotes and a Discord server pack for the debut.
- from 3,500 PLN
VTuber model · 2D Live2D Model
A character designed from scratch and a 2D model with Live2D rigging, tested in VTube Studio.
- from 3,000 PLN
Twitch overlay · Animated Set
Animated screens and frames, up to 6 animated alerts and a scene transition.
- from 1,400 PLN
Twitch and Discord emotes · 8 Animated Emotes
Eight animated emotes with static versions and 6 sub badges.
- from 900 PLN
Discord and Minecraft server graphics · Discord Server Pack
A server pack with an invite background, role icons and emotes in the style of the character.
Total from8,800 PLNnet
Ask about the kitMistakes in channel branding
Each one makes a channel look less cared for than it really is.
An overlay that covers the game
A camera frame over the minimap or an info bar where the HUD sits gets in the way of viewers watching.
Emotes with fine detail
In chat an emote is 28 pixels. Thin lines and text disappear, and only the silhouette, expression and colour remain.
Elements from different sources
An overlay from one store, alerts from another and emotes from a third person do not add up to a recognisable channel.
Text baked into the graphics
A stream title or schedule baked into an image needs a designer for every change. We leave changing text as text in OBS.
A character you have no rights to
Emotes with a character from a game or anime are commercial use of someone else's property. We only draw characters you have the rights to.
A model that was not designed for motion
A character that looks great in a still drawing can look stiff when the head turns, if it was not made with rigging in mind.
Where channel branding works
| Place | Graphic | What we watch for |
|---|---|---|
| Stream | overlay, screens, alerts | room for the game interface and chat |
| Chat | emotes, badges | legible at 28 pixels, in light and dark themes |
| Channel profile | panels, profile banner, offline banner | sizes set by the platform |
| YouTube | thumbnails | face and title legible on a phone |
| Discord | icon, banner, role icons, emotes | the boost level that unlocks each graphic |
Sizes we check
Twitch emote
A square PNG up to 1 MB at 28, 56 and 112 pixels, animated as a GIF of up to 60 frames.
Sub badge
Sizes of 18, 36 and 72 pixels, a PNG with transparency up to 25 KB.
Twitch panel
Up to 320 pixels wide and 600 pixels high.
YouTube thumbnail
A 16:9 ratio, 3840 x 2160 pixels recommended, at least 640 pixels wide.
Discord server banner
At least 960 x 540 pixels in a 16:9 ratio, available from boost level 2.
Channel branding step by step
Start with a character or a mark
Channel branding is best started from the creator's character or mark, because emotes, alerts, badges and thumbnails grow out of it.If you have a logo, a mascot or a model, the overlay develops their colours and shapes.
If you do not have a mark yet, we start with a simple channel mark and a palette. To begin with, an overlay with starting and break screens and a few emotes is enough, and you add more elements in the same style as the channel grows.
An overlay for the game you stream
An overlay has to work with the game you play.The camera frame cannot cover the minimap, and the info bar cannot sit where the game shows its interface. That is why we ask for screenshots of the games you stream and lay out the elements so they do not clash with the HUD.
Files are delivered ready for OBS or Streamlabs, with instructions for setting up scenes. Text that changes, such as the stream title or schedule, stays as text in OBS, so you can change it without a designer.
Emotes and badges
Emotes are the language of chat, and good channel emotes live beyond the stream too: on Discord, in comments and on merch.In chat they display at 28 pixels, so we draw each one with the smallest size in mind and check it in a real chat.
We draw them with your character: from your face in a simplified style, from the channel mascot or from your VTuber model. In the 8 emote packages you get a character sheet and source files, so we can draw more emotes in the same style later.
A VTuber model: design and rigging together
Viewers look at the model for hours of streaming, so it has to look good with every head turn, facial expression and word.That is why we treat character design and rigging as one job, and draw the illustration in layers prepared for rigging.
A 2D model is built in Live2D Cubism and goes into VTube Studio, where we test blinking, mouth movement, head turns, breathing and hair physics. A 3D model is prepared in VRM format, which is supported by programs such as VSeeFace and Warudo.
YouTube thumbnails and videos
A thumbnail on a phone is a few centimetres wide, so we design it around one idea: an emotion on a face, an object or a question.The colours and layout are distinctive enough that a regular viewer recognises your channel in the list.
YouTube Studio lets you test up to three thumbnails for one video, so in our packages we prepare variants that differ in something that matters, such as the crop or the text. If we also edit the video, we pick thumbnail frames during the edit.
A Discord server for your community
A Discord server is where viewers keep talking between streams.An icon, banner, invite background, role icons and emotes in the style of the channel make the community look cared for from the first invite.
Discord makes the banner and role icons available from server boost level 2. We design them in advance, so you can upload them as soon as they unlock.
Services this industry uses
- Twitch overlayOverlay, scenes, panels and alertsfrom 700 PLN
- Twitch and Discord emotesStatic and animated, with sub badgesfrom 300 PLN
- VTuber modelA Live2D character or a 3D VRM modelfrom 3,500 PLN
- YouTube thumbnailsBuilt to be clicked, with test variantsfrom 90 PLN
- Video editingReels, interviews and ads from your footagefrom 250 PLN
- Discord and Minecraft server graphicsBanner, role icons, emotes, logo and storefrom 300 PLN
Questions before you order
Let us start with a talk about your brand
A free online consultation or a quote in the calculator.