Cosmetics brand design from name to bottle: logo, labels, boxes with room for ingredients and 3D packshots
We design cosmetics brands from scratch: the name, logo, labels and boxes with room for ingredients and mandatory labelling, 3D packshots for your store and marketplaces, and launch graphics. We work with small brands, manufacturers and brands developed with a contract laboratory. The starter kit lists the price of every element.
Name and logo
Labels
Boxes
A line system
3D packshots
Partner materials
Launch
How much does it cost to create a cosmetics brand?
The kit with a name, logo, label for the first product and a 3D packshot starts at 3,700 PLN net. A line with an identity, boxes, labels, visuals and templates starts at 12,400 PLN. No. The labelling content is prepared by the responsible person or laboratory. We design the space for it and take care of a legible layout.
- Starter kit
- from 3,700 PLN
- In the kit
- 4 projects
What a new cosmetics brand needs
From the name to product images for online sales.
Name and logo
A name checked for a domain and similar marks, and a logo legible on a small bottle.
Labels
Labels for bottles, jars and tubes, with room for mandatory labelling.
Boxes
Outer packaging with the full ingredients list, if it does not fit on the container.
A line system
Colours or markings that distinguish products and variants within one line.
3D packshots
Product images on white and in styled scenes, for your store, marketplaces and catalogues.
Partner materials
A catalogue, wholesale price list and roll-up for drugstores, salons and trade fairs.
Launch
A key visual, social media graphics and campaign creatives.
A product people want on their bathroom shelf
Cosmetics are bought with the eyes. Before customers read the ingredients and benefits, they see the bottle, colour, shape and typography, in a shop, on a product photo or in a post. A cosmetics brand has to say at first glance who it is for, what character it has and why it is worth reaching for.
We design cosmetics brands from the name to the packaging. We start with positioning and the name, design the logo and graphic system, and then labels and boxes for the whole line. Each pack is designed on the manufacturer's die line, accounting for the shape of the bottle, jar or tube.
A cosmetics label carries a lot of mandatory information: the responsible person, the nominal content, the date of minimum durability or the period after opening, precautions, the batch number, the function and the list of ingredients. Article 19 of Regulation 1223/2009 sets them out. We plan space for them from the start, while your responsible person or laboratory prepares the content.
We do not print packaging. We prepare files for the printer and packaging manufacturer, help with the proof, and 3D packshots come from the same design, so your online store and marketplaces have images before the first production run.
Kits for cosmetics brands
Two kits: a new brand's first product and a full line with a campaign. Each element is a package from our price list. Kit prices are the sum of the starting prices of packages from our price list, with no surcharge and no discount. The quote gives the exact scope and timeline.
Kit
From name to bottle
A name, logo, label for the first product and a 3D packshot for a new brand.
- from 900 PLN
Naming and taglines · Name
A list of candidates and three recommended names with a free domain.
- from 1,200 PLN
Logo design · Logo Start
A logo legible on a small bottle and in a profile picture.
- from 700 PLN
Labels · Label
A label and back label with room for mandatory labelling.
- from 900 PLN
3D design · 3D Packshot
A 3D packshot in three shots for your store and marketplaces.
Total from3,700 PLNnet
Ask about the kitKit
Cosmetics line
An identity, a range of boxes and labels, visuals and a post system for the line launch.
- from 2,900 PLN
Visual identity · Identity Start
Logo, palette and typefaces for the cosmetics brand.
- from 3,400 PLN
Packaging · Pack Range
A range of up to three boxes with a product marking system.
- from 1,500 PLN
Labels · Range of 3
Three labels for bottles, jars or tubes in one system.
- from 2,200 PLN
3D design · 3D Product Visuals
Six 4K shots, variants and a styled scene for campaigns.
- from 2,400 PLN
Social media design · Social Media Pro
Fifteen templates and ten graphics for the launch and ongoing posts.
Total from12,400 PLNnet
Ask about the kitMistakes in cosmetics brand projects
They show up in production, at the laboratory or on the shelf, when packaging is already ordered.
No room for ingredients
A label designed without the ingredients list ends in tiny print or the need to add a leaflet.
A design without a die line
A flat rectangle label does not fit a tapered bottle, and box graphics drift across the folds.
A line without a system
A cream, serum and toner in similar colours get confused by customers and in the warehouse.
A name already taken
A name similar to an existing cosmetics brand can block trademark registration and marketplace sales.
A decorative typeface in the ingredients
Ingredients set in a narrow or ornate typeface are illegible. On the back label we use a plain typeface at an adequate size.
Packshots only after production
Waiting for physical packaging delays the store and campaign launch by weeks.
Cosmetics labelling: a checklist
Responsible person
The name and address of the responsible person, and the country of origin for imported products.
Content and durability
The nominal content and the date of minimum durability or, where durability exceeds 30 months, the period after opening with the open jar symbol.
Batch and warnings
The batch number, particular precautions and the function of the product, unless clear from its presentation.
Ingredients list
Preceded by the word ingredients, using the common ingredient names. It may appear on the outer packaging only.
Language
Some information is given in the language set by the law of the country where the product reaches the end user.
Little space
When precautions or ingredients do not fit, the regulation allows an enclosed leaflet, label, tag or card.
Cosmetics packaging and its requirements
| Packaging | Challenge | How we design |
|---|---|---|
| Pump bottle | a small, rounded surface | a short front, ingredients on the box |
| Jar | a label on the side and lid | the logo on the lid, visible from above on a shelf |
| Tube | the seal and a shape that changes with use | key content away from the seal |
| Box | six panels and folds | designed on the die line, ingredients on a side or base |
| Sachet and sample | very little space | the name, function and a pointer to full information |
Building a cosmetics brand step by step
Positioning before design
The cosmetics market is crowded, and a new brand has to answer quickly what makes it different.Natural ingredients, minimalism, men's grooming, sensitive skin care, products for children: each positioning needs a different visual language.
That is why we start with a conversation about customers, price and sales channels. A brand sold in drugstores needs different shelf impact from a boutique brand sold through Instagram and its own store.
A name you can protect
A cosmetics brand name goes on packaging, the website, profiles and, if things go well, into the trademark register.A name similar to an existing brand can block registration or marketplace sales, and changing it after the packaging is printed is expensive.
In our naming service we prepare candidates and check for a free domain, and in the larger packages we do a preliminary review of the UPRP and EUIPO trademark databases. For a final assessment of registrability, it is worth hiring a patent attorney.
A label with room for ingredients
A cosmetics ingredients list can be long and the bottle small.If it does not fit, the regulation allows it on the outer packaging, the box, and where there is no room, on an enclosed leaflet or tag. We make that decision at the design stage, not at the printer.
We keep the front of the label for the brand name, the product name and its function, and lay out the mandatory labelling in a clear grid on the back or the box. The responsible person or laboratory prepares the content, and we take care of legibility.
A product line in one system
When a brand adds further creams, serums and toners, they should look like one family.We design a system: a fixed layout with the logo and name and an element that distinguishes the product, such as a colour, pattern or line marking.
With the system rules, the next product is faster and cheaper to design, and the whole line looks consistent on the shelf and in the online store.
3D packshots before production
An online store, marketplaces and drugstore catalogues need images before the product physically exists.3D packshots are made from the packaging model and label design, rendering glossy glass, a matte tube or foil.
From the same model we prepare colour variants, styled scenes for campaigns and a short animation for ads. A new product in the line is a label change in the model, not a new photo shoot.
Drugstores, salons and fairs
A brand going into drugstores, beauty salons or trade fairs needs materials for buyers and partners: a product catalogue with packshots and data, a wholesale price list, a roll-up for the stand and a leaflet for salons that recommend the products.
We design them in the style of the packaging, from the same 3D packshots, so the catalogue, stand and drugstore shelf look like one brand. Files are prepared for the printer and the stand builder.
Launching the brand
A cosmetics brand launches on social media, with creators and in the online store.A key visual, post templates and paid campaign creatives in the style of the packaging make the brand recognisable from day one.
We design campaign graphics in Meta and Google formats, with test variants, and templates for ongoing posts in Canva, so the brand team can publish without a designer.
Services this industry uses
- PackagingBoxes and ranges with die-lines and 3Dfrom 1,600 PLN
- LabelsFront, back label and flavour rangesfrom 700 PLN
- 3D designPackshots, renders and 3D animationfrom 900 PLN
- Naming and taglinesA name with a free domain and a taglinefrom 900 PLN
- Logo designA mark, colour versions and vector filesfrom 1,200 PLN
- Social media designCanva templates and ad creativesfrom 900 PLN
Questions before you order
Let us start with a talk about your brand
A free online consultation or a quote in the calculator.