Label design for bottles, jars and cosmetics: front, back label and variant range
We design labels for wine, beer, honey, preserves, drinks and cosmetics: the front, a back label with room for mandatory information and flavour ranges. We show every label on a 3D model of the bottle or jar before printing. A front and back label costs from 700 PLN net.
- Price
- from 700 PLN
- Timeline
- 7-10 business days
- Copyright
- Full
How much does label design cost?
A front and back label for one product costs from 700 PLN net. A range of three labels costs from 1,500 PLN, and a line of up to eight variants with rules for more from 2,900 PLN. One label takes 7 to 10 business days, a range 2 to 3 weeks and a label line 4 to 5 weeks.
- Price
- from 700 PLN
- Timeline
- 7-10 business days
A small surface with a lot to say
A label is a few centimetres that have to hold the brand, the product name, the variant and all the information required by law.
Front label
A design sized for the container and for the labelling machine, if you use one.
Finish layers
Separate layers for varnish, foil, embossing or white ink under clear film.
Print files
A PDF that meets the label printer requirements, with bleed, die-line and CMYK or Pantone colours.
3D visual
The label on a model of the bottle, jar or tube, for approval and as a packshot for your shop.
What you get in a label project
Every package ends with print-ready files and a product visual you can use in your shop.
Front label
A design sized for the container and for the labelling machine, if you use one.
Back label
A layout with room for ingredients, allergens, producer details, dates, the barcode and other markings you provide.
3D visual
The label on a model of the bottle, jar or tube, for approval and as a packshot for your shop.
Variant system
In ranges and lines, a colour or illustration code for each flavour, scent or size.
Finish layers
Separate layers for varnish, foil, embossing or white ink under clear film.
Print files
A PDF that meets the label printer requirements, with bleed, die-line and CMYK or Pantone colours.
A glossary of stocks and finishes
The label material changes its look as much as the artwork. A few terms you will hear from the printer.
Coated paper
Smooth, gives vivid colours. Good for most food products.
Textured paper
With a tactile surface, popular for wine and premium products. It shifts colour shades.
White and clear film
Moisture-resistant. Clear film looks like printing straight on the bottle but needs white ink under colours.
Spot varnish
Glossy varnish only on chosen elements, such as the logo.
Hot foil
Metallic gold or silver foil you can see and feel.
Embossing
A raised or debossed element, such as the brand mark, that you can feel.
A small surface with a lot to say
A label is a few centimetres that have to hold the brand, the product name, the variant and all the information required by law. It is also applied to a cylinder or an irregular shape, so part of the design always disappears around the curve. A good design accounts for that from the first sketch.
We design a front that catches the eye on the shelf and a back label where information is readable rather than squeezed into a corner. We show every label on a 3D model of the actual container, a bottle, jar or tube, so you can see what customers will see from the front and from the side.
For a range of flavours or variants we build a system: fixed brand elements and a variant code that tells products apart, such as a colour, an illustration or a band. That way you can design the next flavour quickly without breaking the style.
We do not print labels. We prepare files for the label printer, suggest the stock and finishes and, on request, help with the proof. You pay the printer directly.
Label design packages
Net prices. Anything beyond a package is quoted before we start.
Label
A front and back label for one product, with a visual on the container.
from700 PLN
7-10 business days
- Front label
- Back label with room for markings
- 3D visual on the container
- Print files
Most chosen
Range of 3
Three variants of one product, recognisable as one brand and easy to tell apart.
from1,500 PLN
2-3 weeks
- 3 front and back labels
- Colour or illustration system for variants
- 3D visual of the whole range
- Packshots for your shop
- Print files
Label Line
A line of up to eight variants with rules for adding new products later.
from2,900 PLN
4-5 weeks
- Up to 8 label variants
- Rules for designing new variants
- 3D visuals and packshots of the line
- Stock and finish selection
- Proof support
Net prices in PLN, starting from the amount shown for the scope described. We reserve about 15% of the project time for revisions, so a bigger project gets proportionally more time for changes. Anything beyond the package is quoted before we start.
Package comparison
| Scope | Label | Range of 3 | Label Line |
|---|---|---|---|
| Variants | 1 | 3 | up to 8 |
| Back label | yes | yes | yes |
| Variant system | none | yes | with rules for later |
| 3D visual | 1 product | range | whole line |
| Stock and finishes | advice | advice | selection and proof |
| Timeline | 7-10 business days | 2-3 weeks | 4-5 weeks |
How we design a label
Brief and container1-3 days
Product, container with dimensions, printer and how the label is applied.
1Directions3-5 days
Two or three front directions shown on a 3D model of the container.
2Design and back label2-7 days
Refining the chosen direction, the back label and the variants.
3Content and revisions1-3 days
Placing the final markings and revisions.
4Files and proof1-3 days
Files for the label printer and the proof check.
5
We reserve about 15% of the project time for revisions. Have the marking content final before files are prepared.
What label design pricing depends on
The price changes with the number of variants, the amount of back label content and whether the label has finishes.
- 1
Number of variants
The first label sets the system, and each next one adapts colours, names and markings.
- 2
Amount of markings
Long ingredient lists, several languages and warnings need careful setting on a small area.
- 3
Label shape
A custom die-cut or wrap-around label needs extra die-line work.
- 4
Finishes
Foil, varnish and embossing are separate layers and an extra file check.
How not to overpay
- Prepare final marking content before we start
- Design the whole range at once
- Choose the printer early and ask for its requirements
- Order a test print on the final stock
Who we design labels for
Wineries and craft breweries
Labels with character, batch series and a back label with the required markings.
Beekeepers and small producers
Jar, lid and seal labels that look professional on a small print run.
Drink and juice producers
Moisture-resistant wrap-around labels and flavour ranges that are easy to tell apart.
Cosmetics brands
Labels for tubes and bottles with small ingredient text, clear film and finishes.
Shops with own-brand products
A consistent label line for many products, with rules for the next ones.
How to prepare for a label project
Container dimensions and final marking content save the most time.
0 / 6 ready
- The container or its dimensions and photos
- Marking content checked by a technologist or lawyer
- The EAN barcode, if the product has one
- Whether labels are applied by machine or by hand
- Your label printer, if you have chosen one
- The list of variants and names
Labels by product
| Product | Container | What we watch for |
|---|---|---|
| Wine | bottle, often textured paper | back label with markings and an e-label via QR code |
| Beer | bottle or can | alcohol content, beer style and batch series |
| Honey and preserves | jar | lid label and a tamper seal strip |
| Juices and drinks | PET or glass bottle | wrap-around label and moisture resistance |
| Cosmetics | tube, jar, pump bottle | small INCI text and clear film |
| Supplements | jar or bottle | dosage and warnings legible on a small area |
A label that works on the shelf and in an inspection
A few things worth knowing before ordering label design and print.
The front and back label do different jobs
The front has to catch the eye: the logo, product name and variant must be readable from a few steps away. Everything else goes to the back label or the side of a wrap-around label, where customers look once they pick the product up.
The back label is not a place for leftovers. We lay it out so ingredients, allergens, dates and producer details are easy to find, and the barcode has the clear space and contrast a checkout scanner needs.
Mandatory information: what to check before design
Required markings depend on the product. Food in the European Union falls under Regulation (EU) No 1169/2011, which lists among others the name, ingredients with highlighted allergens, net quantity, best before date, producer details and nutrition declaration, as well as a minimum font size. Drinks with more than 1.2% alcohol must state their alcohol content on the label.
Wine has extra requirements: since December 2023, wines produced in the EU state their energy value and ingredient information, and part of it can be provided through a QR code leading to an e-label. Cosmetics fall under Regulation (EC) No 1223/2009, with ingredients listed in INCI names. The producer is responsible for marking content, so we ask for it checked by a technologist or lawyer.
A flavour range without shelf chaos
With several variants it is easy to make two mistakes: variants so similar that customers pick the wrong flavour, or so different that nobody sees they are one brand. A variant system solves both at once.
Fixed elements, meaning the logo, layout and typography, stay the same. The variant code changes: background colour, a fruit illustration, a name band. In the label line we write down the rules so another designer can design the next variant quickly too.
Labels on a curve and on a machine
On a bottle or jar the label wraps around, so artwork at the edges is seen at an angle or not at all. We design with that in mind: key elements stay in the central area, and the 3D visual shows what a customer sees when looking at the product from the front.
If labels are applied by machine, the printer needs the unwind direction on the roll, the core diameter and the gap between labels. It is worth checking them before ordering print, and we include them in the files.
Digital print or flexography
Labels are usually printed digitally or by flexography. Digital print needs no printing plates, so it pays off on small runs and many variants, such as a flavour range of a few hundred labels each. Flexography needs plates, but on large runs the cost per label drops.
The method affects the design: in flexography the number of colours and spot colours matter, while digital print allows freer use of the full palette. If you have not chosen the method yet, we design so it works in both and adjust the files once you decide.
Labels in the fridge, the bathroom and the freezer
A label on a chilled drink or on a cosmetic in the bathroom has to withstand moisture and wet hands. An unprotected paper label soon wrinkles and peels, which is why film or laminated paper works better in such places.
For frozen products the adhesive matters too, as it has to hold at low temperatures. Mention storage conditions in the brief, because they decide the stock, and the stock affects colours and design.
Questions before you order
Let us start with a talk about your label
A free online consultation or a quote in the calculator.