Branding for hosting companies: logo, a website with pricing, client panel design and campaign graphics
We design for hosting companies and providers of VPS, dedicated servers and game servers: the identity, a website with clear plan pricing, a client panel design in Figma, service icons, graphics for campaigns and promotions, and Discord server graphics for customers and the community. The website and panel are built by the software house VulCode or by your team. The starter kit lists the price of every element.
Identity
A website with pricing
Panel design
Service icons
Campaign graphics
Discord
Copy
How much does branding for a hosting company cost?
Identity Start costs from 2,900 PLN net, and a website design in Figma from 3,400 PLN. The price of every kit is shown next to the kit. Yes. We design the panel in Figma, in one design system with the website: ordering, payment, invoice and service management screens.
- Starter kit
- from 7,500 PLN
- In the kit
- 4 projects
What a hosting company needs
A brand, website and panel that customers compare with the competition.
Identity
A logo, colours and typefaces that work on the website, in the panel, in emails and in documents.
A website with pricing
Plans and specs compared in a clear table, with answers to common questions.
Panel design
Ordering, payment, invoice and service management screens in Figma, ready for developers.
Service icons
An icon set for VPS, dedicated servers, game servers, web hosting and domains.
Campaign graphics
A promotion key visual adapted to Meta and Google ad formats.
Discord
An icon, banner, role icons and emotes for the server for customers and the community.
Copy
Website copy and plan descriptions written for the phrases customers use to search for hosting.
Hosting customers trust with their projects
A customer choosing hosting compares several offers in several browser tabs. They look at the pricing, the plan specs and whether the company looks like it will still be running a year from now. A consistent brand, clear pricing and a polished panel build trust before the customer asks about technical details.
We design a hosting brand together with its most important places: the website with pricing and a plan comparison, the panel where customers order and pay for services, and icons that tell VPS, dedicated servers, game servers and web hosting apart. Colours and components are set once, so the website and panel look like one product.
Hosting sells through campaigns and promotions, and some companies run support and a community on Discord. We design a campaign key visual adapted to Meta and Google ad formats, and Discord server graphics in the style of the brand.
The portfolio includes brands from the hosting industry: WaveHost, a Polish hosting provider for which we created full graphic branding, a new logo and web design, and Flaem, a platform for hosting companies. The website and panel are built by the software house VulCode we work with every day, or by your development team.
Kits for hosting companies
Three kits: a hosting starter, a website with a panel, and a brand ready for campaigns. Each element is a package from our price list. Kit prices are the sum of the starting prices of packages from our price list, with no surcharge and no discount. The quote gives the exact scope and timeline.
Kit
Hosting starter
An identity, a website with pricing, service icons and Discord server graphics for a company launching its offer.
- from 2,900 PLN
Visual identity · Identity Start
A logo, a palette, typefaces with a commercial licence, a business card and an email signature.
- from 3,400 PLN
Web design (UI/UX) · Up to 10 Pages
A website of up to 10 pages with plan pricing, in desktop and mobile versions.
- from 900 PLN
Graphics and illustrations · Iconography
Twelve icons in one style for service types and plan specs.
- from 300 PLN
Discord and Minecraft server graphics · Banner and Icon
A Discord server icon and banner for customers and support.
Total from7,500 PLNnet
Ask about the kitKit
Website and panel
A website with your offer and panel screens in one design system, plan copy and a Discord server pack.
- from 7,900 PLN
Web design (UI/UX) · Up to 50 Pages
A website with your offer and client panel screens, up to 14 templates, with a design system and a clickable prototype.
- from 3,600 PLN
Copywriting · Brand Voice
Copy for up to 15 pages, plan descriptions, FAQs and brand voice rules.
- from 900 PLN
Discord and Minecraft server graphics · Discord Server Pack
A Discord server pack with an invite background, role icons and emotes.
Total from12,400 PLNnet
Ask about the kitKit
Brand and campaigns
A full brand system, a website and panel with unlimited pages, an illustration series and an ad campaign.
- from 9,800 PLN
Visual identity · Full System
A brand book with a tone of voice, 12 social templates, 10 icons and a brand pattern.
- from 14,900 PLN
Web design (UI/UX) · Unlimited Pages
A website and panel with unlimited pages, with a design system with tokens and documentation.
- from 2,200 PLN
Graphics and illustrations · Brand Illustrations
Five illustrations in one style for the website, campaigns and emails.
- from 4,200 PLN
Social media design · Ad Campaigns
A campaign key visual, 20 creatives in Meta and Google formats and 4 animated creatives.
Total from31,100 PLNnet
Ask about the kitMistakes in hosting company brands
Each one makes customers pick a competitor, even though the specs are similar.
Pricing that cannot be compared
Plans described in different units and scattered across several pages force customers to do the maths on paper.
A website and panel like two companies
A modern website and a panel from a ready-made template in different colours make customers feel they have landed at another company after buying.
A stock server room
Photos of server racks and cloud icons are easy to find in templates, so they do not set the brand apart from the competition.
Every promotion in a different style
Promotion graphics made in a rush, without a shared motif, weaken brand recognition.
Icons unreadable at small size
Detailed service icons lose legibility in the panel menu and the pricing table.
Brands from this industry in the portfolio
Each brand comes with a note on what it does.
What a hosting pricing page should show
Plan comparison
Specs in the same units, in one table, with a highlighted plan.
Price and billing period
The monthly price and the price for longer periods given in one place.
Location and specs
Where the servers are and what specs they have, important when choosing a VPS or a game server.
Common questions
Answers to questions about migrating services, payments and support, right next to the table.
Next step
An order button next to every plan, leading straight to the panel.
Where customers meet a hosting brand
| Place | What we design | What we watch for |
|---|---|---|
| Website | pricing, plan comparison, service pages | specs legible on a phone |
| Panel | ordering, payments, invoices, services | the same components as on the website |
| Campaigns | key visual, Meta and Google creatives | one motif across all formats |
| Discord | icon, banner, role icons | support and community in the style of the brand |
| Emails and documents | email signature, document templates | logo and colours consistent with the panel |
A hosting company brand step by step
An identity that works in the panel
A hosting customer spends more time in the panel than on the website, so we design the identity with the product in mind.Colours have to work in dark and light themes, typefaces in dense spec tables, and icons at very small sizes.
You get the logo in several layouts, in colour, black and white, and the palette in RGB, CMYK and HEX. When the same team designs the brand and the interface, the rules are shared from the start.
Pricing and plan comparison
The pricing page is the most important page of a hosting website.Customers want to see the differences between plans in a few seconds, so we give the specs in the same units, in one table, with a highlighted plan and an order button next to each one.
Next to the table we place answers to common questions, and plan descriptions and service page copy can be written in our copywriting service, for the phrases customers use to search for hosting.
A client panel designed together with the website
After buying, a customer moves from the website to the panel: they order services, pay invoices and manage servers.If the panel looks as if it belongs to another company, the trust built on the website weakens.
That is why we design the website and panel screens in one design system in Figma, with components in variants and states. Developers get tokens and components, not a set of loose graphics, and we answer questions during development.
Service icons and illustrations
VPS, dedicated servers, game servers, web hosting, email and domains are services customers have to tell apart at a glance.An icon set in one style, with a shared grid and stroke weight, brings order to the menu, the pricing and the panel.
Illustrations in the style of the brand replace stock server room photos on the website, in campaigns and in emails, so the brand looks like no other.
Campaigns and promotions
Every promotion, for example a seasonal one or one for a longer billing period, needs graphics in many formats at once.A campaign key visual adapted to Meta and Google formats, with variants for headline tests, makes every promotion look like the same brand.
For everyday posts, Canva templates the team edits itself are enough, and for larger campaigns we also prepare animated creatives.
Discord for customers and the community
Some hosting companies run support on Discord, like WaveHost, where every ticket gets its own private channel.A server where customers look for help deserves the same care as the website.
We design the icon, banner, invite background, role icons and emotes in the style of the brand. Discord bots are built by the software house VulCode.
Development with VulCode or your team
The website and panel are built by the software house VulCode, which builds websites, panels and apps, so the design goes into development without being explained to yet another company.
If you have your own development team, we hand over the design in Figma with tokens, components and behaviour notes, and answer questions during development.
Questions before you order
Services this industry uses
- Visual identityLogo, colours, type and a brand bookfrom 2,900 PLN
- Web design (UI/UX)Websites designed in Figma, built by VulCodefrom 3,400 PLN
- Graphics and illustrationsIllustrations, icons and key artfrom 900 PLN
- Social media designCanva templates and ad creativesfrom 900 PLN
- CopywritingWebsite copy, descriptions, brand voicefrom 1,400 PLN
- Discord and Minecraft server graphicsBanner, role icons, emotes, logo and storefrom 300 PLN
Let us start with a talk about your brand
A free online consultation or a quote in the calculator.