Branding for software houses and IT agencies: brand, a website with case studies, proposals and client decks
We design for software houses and IT agencies: the identity, a website with your services and case studies, website copy written for search phrases, proposal and presentation templates for client meetings, social media graphics and recruitment materials. The website design is delivered in Figma with components, so your team can build it themselves. The starter kit lists the price of every element.
Identity
A website with your offer
Case studies
Proposal and presentation
Website copy
Recruitment
Social media
How much does branding for a software house cost?
Identity Start costs from 2,900 PLN net, and a website design in Figma from 3,400 PLN. The price of every kit is shown next to the kit. We design it in Figma, and your team builds it. We hand over the design with components, styles and behaviour notes, and answer questions during development.
- Starter kit
- from 7,700 PLN
- In the kit
- 3 projects
What a software house needs
Materials that work in sales, in recruitment and day to day in projects.
Identity
A logo, colours, typefaces and service icons that work on the website, in proposals and in presentations.
A website with your offer
Service, technology and industry pages, case studies and a clear path to contact.
Case studies
A layout for project write-ups: the client problem, the solution, screenshots and the result, if you can show it.
Proposal and presentation
Proposal and presentation templates for client meetings, in the program your team uses.
Website copy
Service copy written for search phrases, with a meta title and description.
Recruitment
Job ads, social media graphics and a careers page in the style of the brand.
Social media
Post templates about projects, events and job openings.
A company that sells projects, not a single product
A software house or IT agency has no single product to show in a screenshot. Clients buy a team, a process and experience, so they judge the company by its website, case studies, proposal and the deck at the first meeting. If each of these materials looks different, it is hard to believe the client project will be polished.
We design a software house brand as a system: a logo, colours, typefaces and service icons, and from them the website, proposal template, presentation, social media graphics and recruitment materials. Sales, project managers and recruiters use the same templates, so the company looks consistent no matter who sends the document.
We design the website in Figma with components and styles, and write the copy for the phrases clients use to search for services. Your team builds the design itself, and we answer questions during development.
The portfolio includes VulCode, a software house for which we created full branding, web design and SEO, an icon pack and marketing materials. Every day we work with a team that builds our designs in code, so we know what developers need from a Figma file.
Kits for software houses
Three kits: an agency starter, a website that sells, and a brand ready to scale and hire. Each element is a package from our price list. Kit prices are the sum of the starting prices of packages from our price list, with no surcharge and no discount. The quote gives the exact scope and timeline.
Kit
Agency starter
An identity, a website design and copy written for search phrases for a software house that is starting to win clients.
- from 2,900 PLN
Visual identity · Identity Start
A logo, a palette, typefaces with a commercial licence, a business card and an email signature.
- from 3,400 PLN
Web design (UI/UX) · Up to 10 Pages
A website of up to 10 pages with your services and contact details, in desktop and mobile versions.
- from 1,400 PLN
Copywriting · Copy Starter
Copy for up to 5 pages written for specific phrases, with a meta title and description.
Total from7,700 PLNnet
Ask about the kitKit
A website that sells
A larger website with services and case studies, copy in the brand voice, service icons and proposal and presentation templates.
- from 7,900 PLN
Web design (UI/UX) · Up to 50 Pages
A website of up to 50 pages with a design system: services, technologies, industries and case studies.
- from 3,600 PLN
Copywriting · Brand Voice
Copy for up to 15 pages, brand voice rules with a glossary and FAQs for service pages.
- from 900 PLN
Graphics and illustrations · Iconography
Twelve service icons in one style for the website, proposals and presentations.
- from 1,900 PLN
Business cards and stationery · Full System
A proposal and presentation template, a proposal folder, ID badges and templates in Word and Google Docs.
Total from14,300 PLNnet
Ask about the kitKit
Brand at scale
A full brand system with a brand book, a hiring campaign, a post system and a conference booth.
- from 9,800 PLN
Visual identity · Full System
A brand book of up to 48 pages with a tone of voice, a presentation and proposal template, 12 social templates and 10 icons.
- from 3,600 PLN
Employer branding · Hiring Campaign
A campaign key visual, 15 graphics, a one-page careers site and job ad templates for HR.
- from 2,400 PLN
Social media design · Social Media Pro
Fifteen templates and ten ready graphics about projects, events and job openings.
- from 3,900 PLN
Posters, billboards and roll-ups · Trade Show Booth
A graphic design for a conference and trade show booth with a 3D visualisation.
Total from19,700 PLNnet
Ask about the kitMistakes in software house brands
Each one makes the company look like many others on a vendor list.
A list of technologies instead of benefits
A website full of framework names, with no description of the problems you solve, does not tell clients why they should choose you.
Case studies without structure
A few sentences and a screenshot, with no client problem, scope or result, will not convince the next client.
Every proposal in a different template
Salespeople building proposals from scratch in different programs send documents that look as if they came from different companies.
Stock photos
People at laptops from stock photos do not set the company apart from the competition. Project screenshots and illustrations in the style of the brand work better.
A website weaker than your projects
A software house that builds polished websites for clients but has a template website itself undermines its own offer.
Brands from this industry in the portfolio
Each brand comes with a note on what it does.
What a software house website should show
Services with scope
What you do, for whom and how the collaboration works, separately for each service.
Case studies
The client problem, the solution, screenshots and the result, if the client agreed to publication.
Process
Project stages from the first call to launch and maintenance.
Technologies
The stack given as a supplement, not instead of describing your services.
Team and careers
Real photos and job openings that show what it is like to work with you.
Next step
A brief form or a way to book a call, always in sight.
Materials by department
| Department | Materials | Why |
|---|---|---|
| Sales | proposal template, presentation, case studies | consistent documents whoever writes them |
| Marketing | website, copy for search phrases, social templates | clients from search and social media |
| Recruitment | job ads, careers page, campaign graphics | candidates who fit the team |
| Events | booth, roll-up, talk deck | recognition at conferences and meetups |
| Projects | document templates in Word and Google Docs | organised client communication during the project |
A software house brand step by step
Start with who you sell to
A software house website easily turns into a list of promises anyone could make: modern technologies, an experienced team and meeting deadlines.A brand stands out when it is clear who it is for: which industry, what type of projects and what size of companies.
If that choice is not written down yet, a brand strategy workshop helps. The logo, the tone of the copy and the website layout then follow from its results, not the other way round.
The website as the main sales tool
A client looking for a vendor compares several websites.They look for services that apply to them, examples of similar projects and clear information on how to start working together. We design separate service, technology and industry pages, because each one answers a different search query.
The copy is written in our copywriting service, for specific phrases and in the brand voice, with a meta title and description. A website design of up to 50 pages has a design system with component variants, so your team can add new pages itself.
Case studies that convince
A case study should tell a story: what problem the client came with, what you proposed, how the project went and what changed after launch.Screenshots and interface details say more than a list of technologies.
If the client did not agree to publishing their name, the case study can be written without it, focusing on the problem and the solution. We design one layout for all case studies, so adding new ones is simple.
Proposals and meeting decks
A proposal is often the first document a client passes on within their company.A proposal template with ready sections, such as scope, schedule, team and pricing, lets a salesperson focus on the content rather than the layout.
We prepare the presentation template in the program your team uses, with instructions on adding slides without breaking the layout. Both templates are included in the Full System stationery package and the Full System visual identity package.
Recruitment and employer brand
A software house grows with its team, and developers judge an employer by the job ad, the careers page and its social media profile.A consistent employer brand helps attract people who fit the team.
We design a hiring campaign with a key visual, graphics and a careers page in our employer branding service, in the same system as the website and proposals, with Canva templates for HR.
Conferences and meetups
A conference booth, a roll-up at a meetup and a talk deck are places where future clients and candidates see the company at the same time.It is worth making them look like the website and proposal they will see later.
We design booth graphics with a 3D visualisation and files for the booth builder, plus supporting materials in the style of the booth. You order printing and construction directly from the supplier.
A Figma design for your team
Your development team gets the design as an organised Figma file: colour and typography styles, a component library and desktop and mobile versions, and in larger packages also a tablet version, a design system with component variants and a clickable prototype of the main user flows.
During development we answer questions and advise on details, and if a developer reports a problem with the file, we fix it. That way the website looks the same after launch as it does in the design.
Questions before you order
Services this industry uses
- Visual identityLogo, colours, type and a brand bookfrom 2,900 PLN
- Web design (UI/UX)Websites designed in Figma, built by VulCodefrom 3,400 PLN
- CopywritingWebsite copy, descriptions, brand voicefrom 1,400 PLN
- Business cards and stationeryCards, letterhead, calendars and vouchersfrom 180 PLN
- Employer brandingJob ads, careers page and onboardingfrom 1,400 PLN
- Social media designCanva templates and ad creativesfrom 900 PLN
Let us start with a talk about your brand
A free online consultation or a quote in the calculator.