Visual employer branding: job ads, a careers page and materials for your team
We design the materials a company uses to attract and welcome employees: job ads, recruitment graphics, a careers page, onboarding materials and team merch, all in your brand style. A recruitment kit costs from 1,400 PLN net.
- Price
- from 1,400 PLN
- Timeline
- 7-10 business days
- Copyright
- Full
How much do employer branding materials cost?
A recruitment kit with a job ad template, six graphics and a banner costs from 1,400 PLN net. A hiring campaign with a key visual, fifteen graphics and a careers page costs from 3,600 PLN, and the Employer Brand System from 7,500 PLN. A recruitment kit takes 7 to 10 business days, a campaign 3 to 4 weeks and the full system 6 to 8 weeks.
- Price
- from 1,400 PLN
- Timeline
- 7-10 business days
What you get in an employer branding project
Every package ends with materials ready to publish and templates your HR team uses independently.
Job ad template
A layout with room for the role, responsibilities, requirements, benefits and pay, ready for pasting content.
Recruitment graphics
Posts and stories for LinkedIn, Facebook and Instagram in the formats those platforms show in the feed.
Banner and cover
A LinkedIn company banner and covers for the recruitment campaign.
Campaign key visual
In the hiring campaign, one motif adapted to every format.
Careers page
A Figma design for a careers page or site, with job listings, a description of work and a form.
Onboarding
In the employer brand system, materials for new joiners: a welcome, a company guide and a first-day card.
Team merch
In the system, t-shirt, mug or welcome kit designs, with files for the manufacturer.
Recruitment is also contact with your brand
Candidates usually meet a company through a job ad, a LinkedIn post and the careers page before they speak to anyone. If the ad is a wall of text in a job board template and the careers page is one sentence and an email address, the company looks less organised than it really is.
Employer branding has two sides. The first is decisions: what kind of employer you are, what you offer and to whom. The second is the materials where those decisions show. We handle the second side: we design job ads, graphics, a careers page and materials for new joiners in your brand style, so recruitment looks like the rest of the company.
We do not run recruitment, publish ads or survey employees. We work with the information you have: role descriptions, benefits, team photos and what people who already work for you say.
We design materials so HR can keep using them on its own: a job ad template, Canva graphics and a careers page where new openings are added without a designer.
What we do and what we do not
We do: materials
Job ads, graphics, the careers page, onboarding and merch in your brand style, with templates for HR.
We do: copy for the materials
Editing job ads and role descriptions as part of copywriting, based on your information.
We do not: HR research
Engagement surveys, employee opinion research or pay analysis.
We do not: recruitment
We do not publish ads, run paid campaigns or screen candidates.
Packages and prices
Net prices. Anything beyond a package is quoted before we start.
Recruitment Kit
A basic set so every job ad looks like your company rather than a job board template.
from1,400 PLN
7-10 business days
- Job ad template
- 6 social media graphics
- LinkedIn banner
- Canva templates for HR
Most chosen
Hiring Campaign
A campaign for a company hiring several people at once or opening a new location.
from3,600 PLN
3-4 weeks
- Campaign key visual
- 15 graphics in social and job ad formats
- One-page careers page design
- Job ad template
- Canva templates for HR
Employer Brand System
A consistent system from the job ad to the first day at work, for a company that hires all the time.
from7,500 PLN
6-8 weeks
- Careers site of up to 5 pages
- Campaign key visual and graphics
- Onboarding materials
- Team merch
- Recruitment style rules for HR
Net prices in PLN, starting from the amount shown for the scope described. We reserve about 15% of the project time for revisions, so a bigger project gets proportionally more time for changes. Anything beyond the package is quoted before we start.
Package comparison
| Scope | Recruitment Kit | Hiring Campaign | Employer Brand System |
|---|---|---|---|
| Job ad | template | template | template and rules |
| Social graphics | 6 | 15 | per campaign |
| Key visual | none | yes | yes |
| Careers page | none | 1 page | up to 5 pages |
| Onboarding | none | none | yes |
| Merch | none | none | yes |
| Timeline | 7-10 business days | 3-4 weeks | 6-8 weeks |
How we work on employer branding
Brief with HR1-3 days
Roles, benefits, recruitment channels and what sets the company apart as an employer.
1Input from the team2-5 days
Photos, short quotes from employees and facts about the work you can confirm.
2Direction3-5 days
The job ad template and first graphics in the target style.
3Materials1-4 weeks
Remaining graphics, the careers page, onboarding and merch, depending on the package.
4Handover to HR1-2 days
Templates, files and a short session on how to use them.
5
We reserve about 15% of the project time for revisions. Approve the job ad content and benefits before design, because the template layout depends on them.
What employer branding pricing depends on
The price changes mostly with the number of materials and whether they include a careers page and onboarding.
- 1
Number of formats
Each recruitment channel has different proportions and requirements, so a graphic is made in several versions.
- 2
Careers page
One page is a different scope from a site with openings, team descriptions and the hiring process.
- 3
Onboarding and merch
Materials for new joiners and merchandise designs are separate projects with their own files.
- 4
Language versions
A second language version needs the layout adjusted to longer or shorter text.
How not to overpay
- Collect team photos and quotes before we start
- Start with templates and add a campaign for a bigger hiring push
- Prepare a list of benefits you can confirm
- Order materials together with an identity or rebrand
Who we do employer branding for
Companies that hire all the time
A template system where HR publishes new openings without a designer.
Companies opening a new location
A hiring campaign with a key visual for many roles at once.
Software houses and IT companies
A careers page and materials that compete for specialists with bigger employers.
Manufacturing, logistics and retail
Clear job ads for manual roles, also in print versions.
Companies after a rebrand
Moving the new brand onto recruitment and onboarding materials.
How to prepare for the project
Information from your HR team and from people who already work for you helps most.
0 / 6 ready
- The roles you are hiring for
- Benefits and conditions you can confirm
- Recruitment channels: job boards, LinkedIn, social media, print
- Photos of the team and the workplace
- Short quotes from a few employees
- Logo, colours and typefaces or brand guidelines
A sample set for a company that is hiring
| Material | Where it appears | Who uses it |
|---|---|---|
| Job ad template | job boards, careers page | HR pastes in each opening |
| Opening graphic | LinkedIn, Facebook, Instagram | HR swaps the role and city |
| Team stories | Instagram, Facebook | HR adds a photo and an employee quote |
| Careers page | company website | HR adds openings in the site system |
| First-day card | email and print | the buddy of the new joiner |
Employer branding in practice
A few things worth knowing before you order recruitment materials.
A job ad people read to the end
Candidates scan a dozen ads one after another, so in the first seconds they look for three things: what the job is, where and for how much. That is why we build the job ad template around that information and move the company description lower, where an interested person will read it.
We split requirements and responsibilities into short points and show benefits as specific facts, such as the number of remote days, not slogans about a friendly atmosphere. If you state pay, the template gives it a clear place, because it is the first thing candidates look for.
A careers page: what it should include
A careers page answers questions candidates will not ask in the first interview: what a working day looks like, who the people on the team are, how the recruitment process works and how long it takes. Add the current openings and a simple form that does not require creating an account.
We design it so HR can add openings without a designer or a developer. The page can be built by the software house VulCode or by your own developer.
Real photos and quotes instead of stock
The strongest employer branding material is the people who already work for you. A few photos of the team at work and short quotes about what they like in their job tell candidates more than the best graphic.
You do not need to organise a shoot. Phone photos taken in good light are enough, and we choose crops, editing and how they appear in the templates so they look consistent.
Onboarding and merch: the brand on day one
Recruitment ends with a signed contract, but the impression of the employer brand continues. A welcome email, a company guide and a first-day card help a new joiner know what to expect and whom to ask.
A welcome kit with a t-shirt, mug or notebook is a small gesture that is easy to design in your brand style. We prepare files for the manufacturer, and you order production from the supplier you choose.
Recruitment offline
Not every candidate looks for jobs on LinkedIn. In manufacturing, logistics, retail and hospitality, a job ad often works best as a poster at the factory gate, in a shop window or as a local flyer.
That is why we also prepare the job ad template for print: an A3 or A4 poster with a large job title, pay if you state it, and a QR code leading to the form. HR updates the poster in Canva as easily as a post.
Questions before you order
Let us start with a talk about your project
A free online consultation or a quote in the calculator.