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Restaurant and cafe branding: logo, menu and signage in one style from the menu card to Instagram

We design logos and identities for restaurants, cafes, bistros, bakeries and food trucks: menus for print and phones via QR code, signage and windows, social media graphics, vouchers and stickers for takeaway packaging. One style from the menu card to your Instagram profile. The starter kit lists the price of every element.

Get a kit quoteFree consultation

  • Logo

  • Menu

  • Sign and window

  • Social media

  • Takeaway

  • Vouchers

In short

How much does a restaurant logo cost?

Logo Start costs from 1,200 PLN net. The starter kit with a menu, a sign and post templates costs from 3,050 PLN. A one or two page menu starts at 500 PLN net, a menu of up to 8 pages with a phone version at 1,200 PLN, and a menu with a venue identity at 2,900 PLN.

Starter kit
from 3,050 PLN
In the kit
4 projects

What a restaurant or cafe needs

Media guests see before a visit, in the venue and at home when they order takeaway.

  • Logo

    A mark that reads on the sign, a cup, a sticker and a profile picture.

  • Menu

    A food and drink menu for print and a phone version via QR code, with a template to change prices.

  • Sign and window

    A sign above the entrance, window graphics and the door with opening hours.

  • Social media

    Post templates for the dish of the day, events and offers in the venue style.

  • Takeaway

    Stickers for packaging, cups and bags, a takeaway menu flyer.

  • Vouchers

    A dinner or amount voucher, for gifts and company events.

01 / 06

A place guests remember for its taste and its look

Guests get to know a place in many ways: they pass the sign on the street, look at photos on Instagram, check the menu on maps, order through a delivery app. Each contact builds an image of the place. If the sign, menu, takeaway cup and posts look like one brand, the place is easier to remember and recommend.

We design a venue identity from the media guests touch: the sign and window, food and drink menus, the phone menu, the daily board, placemats and table cards, packaging stickers, vouchers and post templates. The logo has to read on a sign from across the street and on a sticker on a cup lid.

The menu is the most important document in a venue. Every guest reads it, and its layout affects what they order and how quickly they decide. We design menus to be legible in dim light, in print and on a phone, and easy to update without a designer.

We do not print or install signs. We prepare files for the printer, sign maker and packaging producer, and menu and post templates in tools you can edit yourself. A website with reservations is built by the software house VulCode.

Kits for food businesses

Three kits: for opening a venue, a full identity and a kit for a cafe or food truck. Each element is a package from our price list. Kit prices are the sum of the starting prices of packages from our price list, with no surcharge and no discount. The quote gives the exact scope and timeline.

Kit

Venue starter

A logo, menu, sign and post templates for a venue that is opening.

  • Logo design · Logo Start

    A logo checked on the sign, menu, cup and profile picture.

    from 1,200 PLN

  • Restaurant menus · 1-2 Page Menu

    A one or two page menu with a template to change prices.

    from 500 PLN

  • Signage and vehicle wraps · Sign

    A sign shown on a photo of your building.

    from 450 PLN

  • Social media design · Grid Start

    Post and story templates, a profile picture and covers.

    from 900 PLN

Total from3,050 PLNnet

Ask about the kit

Kit

From sign to Instagram

A full venue identity: a menu with a QR version, sign and window, a post system and vouchers.

  • Visual identity · Identity Start

    Logo, palette and typefaces for every venue material.

    from 2,900 PLN

  • Restaurant menus · Menu up to 8 Pages

    A menu of up to 8 pages, a drinks list and a phone menu via QR code.

    from 1,200 PLN

  • Signage and vehicle wraps · Sign and Window

    A sign, window graphics and the door with opening hours.

    from 1,100 PLN

  • Social media design · Social Media Pro

    Fifteen templates and ten ready graphics to start.

    from 2,400 PLN

  • Business cards and stationery · Business Card

    A gift voucher to print and send by email.

    from 180 PLN

Total from7,780 PLNnet

Ask about the kit

Kit

Cafe and food truck

A menu with the venue logo, a food truck wrap and stickers for takeaway packaging.

  • Restaurant menus · Menu with Venue Identity

    The venue logo or its refresh together with the menu, placemats and a voucher.

    from 2,900 PLN

  • Signage and vehicle wraps · Sign and Window

    A full wrap of a food truck or delivery van.

    from 1,100 PLN

  • Merch and stickers · 4-Product Collection

    A series of stickers for cups, boxes and bags.

    from 1,300 PLN

Total from5,300 PLNnet

Ask about the kit

Mistakes in food business brands

Each one costs orders or makes the place harder to remember.

  • A menu like a book

    A long list of dishes in small print slows decisions and hides the dishes you want to sell.

  • A menu unreadable in dim light

    A thin typeface on dark paper looks good in a studio, but is hard to read in the mood lighting of the room.

  • A PDF instead of a phone menu

    An A4 file opened from a QR code has to be zoomed with fingers, and guests see only a fragment of the menu at a time.

  • A logo lost on a cup

    A detailed mark does not fit a small sticker or lid, and those are what takeaway guests hold.

  • A different style everywhere

    A sign in one style, a menu in another and posts in a third make the place look random.

The menu in the venue, on phones and online

The same menu lives in several versions. We design them together so a price change does not need five edits.
VersionWhereWhat we watch for
Printed menuon tables and at the barlegible in room lighting, durable paper
Phone menuQR code on tables and in the windowa vertical layout, large category buttons
Board and daily menuat the counter and in the windowa template for quick dish changes
Menu on maps and delivery appsthe venue profile and appsphotos and dish names matching the menu
Social graphicposts and storiesdish of the day and new items in the menu style

What a menu should include

A checklist for every menu in Poland. This is not legal advice.

Prices

Article 4(1) of the Polish Act on Price Information requires prices to be displayed where goods are sold and services provided.

Allergens

EU Regulation 1169/2011 requires allergen information for non-prepacked food too, and national law can set how it is provided. Check the requirements before printing.

Labels

Simple symbols for vegetarian, vegan and spicy dishes, explained in one place on the menu.

Categories and order

A layout that guides the eye from starters to desserts and highlights the dishes you want to sell.

Takeaway and delivery

A guest ordering home does not see the interior. They meet the brand through the packaging.

Packaging stickers

A logo sticker turns a plain box into the venue's packaging.

Cups and bags

Printed cups and bags that also advertise the venue on the street.

A flyer in the bag

A takeaway menu with a code for ordering directly from the venue.

Photos in apps

Consistent dish photos and descriptions in delivery apps, matching the menu.

Building a food business brand step by step

One style from menu to Instagram

A guest who saw a dish on Instagram should recognise the venue on the street and find the same feel in the menu.A consistent identity connects those moments: the same colour on the sign, menu and posts, the same typeface in dish names and on the daily board.

A venue's character comes from its food, interior and guests. We design a seasonal bistro differently from a speciality cafe or a pizzeria, but always so the identity works on every medium, from a large sign to a small sticker.

A menu that helps people choose

A well designed menu guides the eye, groups dishes into clear categories and highlights the ones you want to sell: the chef's dish, a seasonal special, items with the best margin.Short descriptions with key ingredients help people decide faster than long poetic paragraphs.

We design the menu for print and phones, plus a template where you change prices and dishes yourself. The larger package adds a drinks or wine list and a daily menu template.

Sign and window

The sign is the venue's first promise to passers-by.It has to read from across the street and suit the building, and a window with opening hours, a menu QR code and one inviting message turns a walk into a visit.

We show the sign and window design on a photo of your building. Before ordering, check the building manager's requirements and local rules on facade advertising, because some Polish cities have landscape resolutions that regulate signs.

Instagram and dish photos

A venue profile mixes dish photos, the dish of the day, events and opening hours.Canva templates organise this content: the photo and text change, while the layout, colours and typefaces stay the same, so the profile looks consistent even with daily posts.

Dish photos work best taken in one place and light, on the same plates and background. We agree a crop and layout that fit the templates with you, so new posts look like part of the profile straight away.

Vouchers and events

A dinner voucher is a good gift and a way to win new guests.We design it in the venue style, with fields to fill in and an email version, so it can be bought at the last minute too.

For events such as tastings, themed dinners or concerts, posters and social graphics in the same style help. With templates you prepare them quickly, without designing everything from scratch.

Interior and small items

A venue brand is also built by small things: placemats, table cards with the Wi-Fi password, a bill folder, printed napkins, staff uniforms.Each is a chance for guests to remember the name and find the venue online later.

We design them in the same style as the menu and sign, with files for the printer and producer. In the Menu with Venue Identity package, placemats, a table card and a voucher are already included.

Website and reservations

A guest who wants to book a table looks for three things: the menu, opening hours and a booking button.A venue website should show them straight away, on phones too, without multi-page galleries and animations that slow loading.

We design the website in Figma, and the software house VulCode, builds it with a reservation system and a menu you can change without a developer.

Questions before you order

Services this industry uses

Let us start with a talk about your brand

A free online consultation or a quote in the calculator.

Get a kit quoteFree consultation