Beauty salon branding: logo, signage, treatment price list, gift vouchers and Instagram
We design logos and identities for beauty salons, cosmetic studios, hair salons, nail studios and barbers. Signage, a treatment price list, gift vouchers and Instagram templates in one style, so clients recognise the salon on their phone and on the street. The starter kit lists the price of every element.
Logo
Sign and window
Treatment price list
Gift vouchers
Instagram templates
Loyalty card
How much does a beauty salon logo cost?
Logo Start costs from 1,200 PLN net. The starter kit with a sign, a voucher and Instagram templates costs from 2,800 PLN. Yes. We show the design on a photo of your building, at the size of the space, with a file for the maker.
- Starter kit
- from 2,730 PLN
- In the kit
- 4 projects
What a beauty salon needs
Media clients see before an appointment, in the salon and after they leave.
Logo
A mark that reads in a profile picture circle and on a sign, in light and dark versions.
Sign and window
A sign above the entrance and window and door graphics with opening hours.
Treatment price list
A price list for the salon and a phone version, easy to update.
Gift vouchers
A voucher for an amount or a treatment, to print in the salon and send by email.
Instagram templates
Posts, stories and highlight covers in the salon style, editable in Canva.
Loyalty card
A business card with space for stamps or upcoming appointments.
A salon that looks the same online and in person
Clients may first meet a beauty salon on their phone: on Instagram, on maps and in the booking system. Then they come for an appointment and see the sign, the window, the reception and the price list. If all of it looks like one brand, the salon feels polished, and in a business that sells care for appearance, that is an argument in itself.
We design a salon identity from the media clients touch: the profile picture and post templates, the sign and window graphics, the price list in the salon and online, gift vouchers, a loyalty card. The logo has to read in the small Instagram circle and on a sign seen from across the street.
We avoid industry clichés: a woman's profile, a crown, a butterfly, a mirror with scissors and very thin decorative typefaces that cannot be read small. We build the salon's character with colour, typography and a detail that suits its interior and clients.
We do not print or install signs. We prepare files for the printer and sign maker, and post and price list templates in Canva so you can edit them yourself.
Kits for beauty salons
Two kits, from opening a salon to a full identity with a price list and campaigns. Each element is a package from our price list. Kit prices are the sum of the starting prices of packages from our price list, with no surcharge and no discount. The quote gives the exact scope and timeline.
Kit
Salon starter
A logo, sign, voucher and Instagram templates for a salon that is opening or changing its image.
- from 1,200 PLN
Logo design · Logo Start
A logo checked on the sign, a profile picture and a voucher.
- from 450 PLN
Signage and vehicle wraps · Sign
A sign shown on a photo of your building, with a file for the maker.
- from 180 PLN
Business cards and stationery · Business Card
A gift voucher to print and send by email.
- from 900 PLN
Social media design · Grid Start
Post and story templates, a profile picture and profile covers.
Total from2,730 PLNnet
Ask about the kitKit
Salon in one style
A full salon identity: sign and window, price list, a voucher series and a post system.
- from 2,900 PLN
Visual identity · Identity Start
Logo, palette and typefaces for every salon material.
- from 1,100 PLN
Signage and vehicle wraps · Sign and Window
A sign, window graphics and door with opening hours.
- from 450 PLN
Business cards and stationery · Basic Set
Three voucher designs, for example for an amount, a treatment and an occasion.
- from 2,400 PLN
Social media design · Social Media Pro
Fifteen templates for different content types and ten ready graphics.
- from 850 PLN
Flyers, folders and catalogues · Folded Leaflet
A double-sided treatment price list for the salon and reception.
Total from7,700 PLNnet
Ask about the kitMistakes in beauty salon brands
Each one makes a salon look less careful than its work.
A cliché instead of character
A face profile, a crown or a butterfly are template symbols that say nothing about your salon.
An illegible typeface
Very thin script looks lovely large, but disappears on a sign and in a profile picture.
A price list made in Word
A printed table at reception spoils the impression the interior and service create.
A voucher from a stock design
A voucher from a printer's template looks like everyone else's, and it is what reaches a new client as a gift.
A sign without opening hours
A client passing a closed salon does not know when to come back. Opening hours and a booking QR code on the door solve that.
A random Instagram
Posts in different styles and before and after photos in different crops make the profile look chaotic.
Where a salon meets its clients
| Place | When | What matters |
|---|---|---|
| Instagram and maps | before the first visit | a legible profile picture, consistent posts |
| Booking system | when booking | logo and photos in the salon style |
| Sign and window | on the way to the salon | legible from the street, opening hours |
| Reception and price list | in the salon | a clear price list, a loyalty card |
| Voucher | when the salon is a gift | an elegant design people want to give |
The treatment price list in the salon and online
Showing prices
In Poland, article 4(1) of the Act on Price Information requires prices to be displayed where services are provided. A salon price list is more than aesthetics.
Treatment groups
Treatments grouped by type, with duration and price in one column.
Phone version
The same price list as a graphic or PDF to send and pin in Instagram highlights.
Easy updates
A template where you change prices and treatments without a designer.
A voucher people want to give
A design for the occasion
Separate versions for birthdays, holidays and Mother's Day in one style.
Fields to fill in
Amount or treatment, number, expiry date and space for a dedication.
Print and PDF
A version to print in the salon and one to email at the last minute.
Envelope or sleeve
In the larger package, an envelope that turns the voucher into a ready gift.
Building a beauty salon brand step by step
A logo with character that still reads
Elegant script typefaces suit the character of a beauty salon.That is a good direction, but only if the logo reads in a profile picture a few millimetres across on a phone screen and on a sign from several metres away. That is why we show every concept at these two extremes.
A two-part system works well: the full name in an elegant typeface for the sign and voucher, and a monogram or mark for the profile picture, stickers and small uses.
The salon online and in person
A client who booked through Instagram should recognise the salon on the street.The colour that dominates your posts is worth repeating on the sign or in the window, and the photo style should match the interior. That way the impression from the profile matches what the client sees in person.
We design the sign and window on a photo of your building, and post templates with the colours and typefaces of the identity, so both sides of the salon look like one brand.
The treatment price list
A salon price list is an obligation but also a sales tool.Clearly grouped treatments, durations and prices in one column help clients choose and notice treatments they did not know about. The same price list in a phone version answers the price question before it arrives in your messages.
We design the price list as a template where you change prices without a designer, in a print version for reception and a version for Instagram highlights.
Gift vouchers
A gift voucher brings new clients who received it as a present.It can be their first contact with the brand, so it should look as polished as the salon. We design it in the identity style, with fields to fill in and an email version for people buying a present at the last minute.
A series of vouchers for different occasions lets you promote the salon before holidays and key dates without designing everything from scratch.
Loyalty cards and referrals
A salon lives on regular clients and referrals.A loyalty card with space for stamps or upcoming appointments reminds clients of the salon every time they open their wallet, and a referral card with a discount for a friend turns satisfaction into a new booking.
We design both as double-sided business cards in the salon style, with space to fill in by pen and a print-ready file. You set the terms of the loyalty programme, and we design how it looks.
Instagram without chaos
A salon profile mixes project photos, offers, free slots and care tips.Without templates every post looks different. With Canva templates you only change the photo and text, while the layout, colours and typefaces stay the same.
For before and after photos we agree one crop and one comparison layout. Consistent comparisons look more credible and are easier to browse.
Questions before you order
Services this industry uses
- Logo designA mark, colour versions and vector filesfrom 1,200 PLN
- Signage and vehicle wrapsSigns, windows, venues and company vansfrom 450 PLN
- Business cards and stationeryCards, letterhead, calendars and vouchersfrom 180 PLN
- Social media designCanva templates and ad creativesfrom 900 PLN
- Flyers, folders and cataloguesFlyers, folded leaflets and cataloguesfrom 300 PLN
- Visual identityLogo, colours, type and a brand bookfrom 2,900 PLN
Let us start with a talk about your brand
A free online consultation or a quote in the calculator.