Branding for dental, physiotherapy, veterinary and medical practices: appointment cards, signage and leaflets
We design logos and identities for dental practices, physiotherapy clinics, veterinary practices and medical practices. Appointment cards, signage from the entrance to the treatment room and aftercare leaflets are designed to be legible for every patient, including older ones. The starter kit lists the price of every element.
Logo
Appointment card
Signage
Aftercare leaflets
Website
Materials for children
Documents
How much does a dental practice logo cost?
Logo Start costs from 1,200 PLN net. The starter kit with an appointment card, a sign and an information leaflet costs from 2,450 PLN. We design informative rather than promotional materials and suggest what to check. The legal assessment is for you or your lawyer, because it depends on how the practice is set up and the rules of your professional chamber.
- Starter kit
- from 2,950 PLN
- In the kit
- 4 projects
What a medical practice needs
Materials patients use before the visit, in the practice and after treatment.
Logo
A calm mark that reads on the sign, appointment card, uniform and map profile.
Appointment card
A double-sided card with contact details and space for the next appointment.
Signage
An entrance sign, directional signs and labels for rooms, reception and toilets.
Aftercare leaflets
Preparation before treatment and care after it, in plain language and large type.
Website
Services, fees, the team, directions and booking, legible on a phone too.
Materials for children
A brave patient certificate and stickers that help the youngest patients get used to visits.
Documents
Prescription and advice paper, consent forms and staff ID badges in one style.
A practice patients trust before they sit in the chair
Patients choose a medical practice carefully. They check reviews, the website and the map profile, and at the first visit they judge the order of things: whether it is easy to find, whether reception looks professional, whether they got clear information on paper. A consistent, calm identity at each of these stages builds trust before the doctor says a word.
We design practice brands to be professional without being clinically cold. We avoid the clichés of the field: a smiling tooth, a cross, a heart with an ECG line and the rod of Asclepius. We build a practice's character with colour, typography and a mark linked to its specialism or name.
In a medical practice, legibility matters more than effect. Appointment cards, aftercare leaflets and directional signs are read by people who are older, anxious or without their glasses. That is why we design them with large type, strong contrast and plain language.
Healthcare providers in Poland inform about their services under the Act on Medical Activity, and medical professions have their own ethics codes. We design informative rather than promotional materials and suggest what to check before publishing. We do not give legal advice.
Kits for medical practices
Two kits, from a single practice to a clinic with several specialists. Each element is a package from our price list. Kit prices are the sum of the starting prices of packages from our price list, with no surcharge and no discount. The quote gives the exact scope and timeline.
Kit
Practice starter
A logo, appointment card, sign and information leaflet for a practice that is opening or tidying up its image.
- from 1,200 PLN
Logo design · Logo Start
A calm logo without clichés, checked on the sign, card and map profile.
- from 450 PLN
Business cards and stationery · Basic Set
A double-sided appointment card with space for the next visit.
- from 450 PLN
Signage and vehicle wraps · Sign
An entrance sign shown on a photo of the building.
- from 850 PLN
Flyers, folders and catalogues · Folded Leaflet
A double-sided aftercare or treatment information leaflet.
Total from2,950 PLNnet
Ask about the kitKit
Clinic with several rooms
A full identity, interior signage, an information folder and a website for a practice with several specialists.
- from 5,400 PLN
Visual identity · Identity Standard
Two logo concepts, a brand book, a graphic motif and document templates.
- from 2,400 PLN
Signage and vehicle wraps · Full Venue Signage
Signage from the street to the interior: directions, rooms, reception.
- from 2,900 PLN
Flyers, folders and catalogues · Catalogue up to 24 Pages
A folder with services, the team and patient information.
- from 3,400 PLN
Web design (UI/UX) · Up to 10 Pages
A website with services, fees, the team and booking.
Total from14,100 PLNnet
Ask about the kitMistakes in medical practice brands
Each one lowers trust or makes it harder for patients to find their way and understand advice.
A medical cliché
A smiling tooth, a cross, a heart with an ECG or the rod of Asclepius do not set a practice apart.
Small print in aftercare advice
Aftercare advice in small type is hard to read without glasses, and recovery depends on it.
Low contrast
Light grey text on white looks delicate, but some patients cannot read it.
No signage inside
A patient searching for reception or a room in the corridor starts the visit stressed.
Advertising slogans
Promised results and superlatives may breach the rules on informing about health services.
What different practices need
| Practice | Key materials | What we watch for |
|---|---|---|
| Dental | appointment cards, aftercare advice, fees | calm instead of the smile cliché, materials for children |
| Physiotherapy | appointment cards, home exercises, room signs | clear instructions with movement illustrations |
| Veterinary | pet patient cards, aftercare, sign | a warm tone for owners, legible in a hurry |
| Medical practice | signage, forms, a website with booking | legibility for older patients |
Legible for every patient
Large type
Advice sheets and signs use larger type than typical leaflets, with short lines.
Contrast
On the website we follow the WCAG guidelines, which require a contrast of at least 4.5:1 for normal text.
Plain language
Short sentences, steps as bullet points and one piece of information in one place.
Pictograms
Simple signs next to directions and advice help people who read Polish poorly.
Informing about services: what to check
Act on Medical Activity
Article 14(1) says a healthcare provider makes information about the scope and types of services public, and its content and form must not have the features of advertising.
Professional ethics code
Doctors, dentists, physiotherapists and vets follow the rules of their professional chambers. Check the current text with your chamber.
Prices
Present fees factually, without promotional slogans or comparisons with competitors.
Patient photos
Publish before and after photos and patients' images only with their written consent.
Building a medical practice brand step by step
Trust without clinical coldness
A medical practice should look professional, but it does not have to look like a hospital.Cold white, medical blue and a cross remind patients of stress, while warm, calm colours and careful typography let them relax. The practice mark can come from its name, place or specialism rather than a medical symbol.
We show every concept on the sign, appointment card, uniform and map profile. The practice has to be recognisable in each of these places, and the logo legible in one colour too, on a stamp and on forms.
Signage from the entrance to the room
The way to the practice starts on the street.An entrance sign, a board in the building lobby, floor, reception, waiting room, treatment room and toilet signs guide patients without asking for directions. This matters most in a clinic with several specialists and in buildings with many tenants.
In the interior signage package we design a system of signs in one style, with clear numbers and pictograms, and a list of elements for the maker. We show the design on photos and a floor plan.
Aftercare leaflets
Advice after a tooth extraction, exercises after physiotherapy or caring for a pet after surgery are documents patients read at home, sometimes under stress or medication.They have to be simple, in bullet points, with large type and one contact number in case of doubt.
We design them as templates staff fill in themselves, in a version to print at the practice and a PDF to send. Movement or position illustrations are prepared in our illustration service if needed.
Legible for older patients
With age, sharpness of vision and contrast sensitivity decline.Delicate grey text, small footnotes and pale colours on white, which look fine in a presentation, become illegible in an older patient's hands.
That is why patient materials use larger type, strong contrast and simple layouts, and the website follows the WCAG accessibility guidelines. The brand stays calm while every patient can use it.
Information, not advertising
Healthcare providers in Poland publish information about the scope and types of their services, but its content and form must not have the features of advertising.In practice that means factual descriptions of services, fees and team details instead of promised results, superlatives and promotional slogans.
We design materials in that spirit and point out which elements are worth checking with a lawyer or your professional chamber. The final decision on content is yours.
Website and booking
A practice website answers practical questions: which services, what they cost, who sees patients, how to get there and how to book.Patients look for this on their phones too, and in a hurry, so we design it with large buttons, a clear fee list and the phone number always at hand.
We design the website in Figma, and the software house VulCode, builds it, including integration with the booking system the practice uses.
Questions before you order
Services this industry uses
- Logo designA mark, colour versions and vector filesfrom 1,200 PLN
- Signage and vehicle wrapsSigns, windows, venues and company vansfrom 450 PLN
- Flyers, folders and cataloguesFlyers, folded leaflets and cataloguesfrom 300 PLN
- Business cards and stationeryCards, letterhead, calendars and vouchersfrom 180 PLN
- Web design (UI/UX)Websites designed in Figma, built by VulCodefrom 3,400 PLN
- Visual identityLogo, colours, type and a brand bookfrom 2,900 PLN
Let us start with a talk about your brand
A free online consultation or a quote in the calculator.