Rebranding and logo refresh: a new brand your customers still recognise
We refresh logos and rebrand companies that have outgrown their look. We start with an audit of what customers already know and finish with a plan for moving to new materials. A logo refresh costs from 1,200 PLN net.
- Price
- from 1,200 PLN
- Timeline
- 2-3 weeks
- Copyright
- Full
How much does a rebrand cost?
A logo refresh costs from 1,200 PLN net. A rebrand with an audit, two concepts for a new mark and brand guidelines costs from 4,200 PLN, and a rebrand with rollout to your materials and a transition plan from 8,900 PLN. A refresh improves the current mark: proportions, typeface and colours, but it is still the same logo. A rebrand is a new mark and rules, built on an audit of the current brand.
- Price
- from 1,200 PLN
- Timeline
- 2-3 weeks
Changing the brand without losing what works
A company grows, changes its offer or customers, while the logo and materials stay where they were at the start.
A review of the logo, colours and materials, with an assessment of what customers recognise and what to keep.
A correction of the current logo or new concepts, shown next to the old version so the change is visible.
What you get in a rebrand
The scope depends on whether we refresh the current mark or design a new brand. Every package ends with a full set of new files.
Audit of the current brand
A review of the logo, colours and materials, with an assessment of what customers recognise and what to keep.
Refreshed or new mark
A correction of the current logo or new concepts, shown next to the old version so the change is visible.
Logo family
Layout and colour versions of the new mark, in files for print and the web.
Colours and typography
A tidy palette in RGB, CMYK and HEX and licensed typefaces.
Brand guidelines
Rules for the new logo, in the Rebrand and Rebrand with Rollout packages.
Materials
In the rollout package, new versions of up to 15 items, such as business cards, a sign, the website and social media.
Transition plan
A list of materials with the order of change, so the rebrand does not drag on for years.
What you can keep from the current brand
Colour
If customers associate the company with a colour, the new brand can keep it in a refreshed shade.
Shape of the mark
A distinctive symbol can be simplified and redrawn instead of replaced.
Name in the wordmark
The letter arrangement or one distinctive letter can be more recognisable than the symbol.
Tagline and motifs
A tagline, pattern or mascot customers remember can move into the new brand.
Changing the brand without losing what works
A company grows, changes its offer or customers, while the logo and materials stay where they were at the start. There is a feeling that the brand looks cheaper than the service it sells, or that it does not fit the new audience. That is a good moment for a rebrand, but only when it is clear what to change and what to keep.
The biggest risk in a rebrand is throwing away everything customers already recognise. That is why we start with an audit: we check which brand elements people remember, such as a colour, the shape of the mark or the name in a distinctive typeface, and which of them are worth keeping in the new version.
Not every company needs a full rebrand. Sometimes a refresh is enough: better proportions, a modern typeface, tidy colours and a full set of files that work on screen and in print. Customers see that the company looks better, but they still know it is the same company.
In a full rebrand we design a new mark and system, and in the largest package we also apply it to your materials and plan the transition: what to change straight away, what at the next reprint and what can wait, so you do not throw away stock.
Rebranding packages
Net prices. Anything beyond a package is quoted before we start.
Logo Refresh
A facelift for your current mark: the same logo, just better drawn and ready for screen and print.
from1,200 PLN
2-3 weeks
- Corrected proportions and details
- Refined typography
- Tidy colours in RGB, CMYK and HEX
- New SVG, PDF, EPS and PNG files
- Logo sheet
Most chosen
Rebrand
A new mark and rules, built on what customers already know from your current brand.
from4,200 PLN
5-7 weeks
- Audit of the current brand
- 2 concepts for the new mark
- Logo family
- Colour palette and typography
- Brand guidelines of up to 24 pages
Rebrand with Rollout
The new brand applied to your materials, with a plan for replacing the old ones without chaos.
from8,900 PLN
8-10 weeks
- Everything in the Rebrand package
- New versions of up to 15 items
- Transition plan from old materials
- Templates for your team
- Help with orders from suppliers
Net prices in PLN, starting from the amount shown for the scope described. We reserve about 15% of the project time for revisions, so a bigger project gets proportionally more time for changes. Anything beyond the package is quoted before we start.
Package comparison
| Scope | Logo Refresh | Rebrand | Rebrand with Rollout |
|---|---|---|---|
| Mark | current mark corrected | 2 new concepts | 2 new concepts |
| Audit | short review | yes | yes |
| Rules | logo sheet | guidelines, 24 pages | guidelines, 24 pages |
| Materials | none | none | up to 15 items |
| Transition plan | none | none | yes |
| Timeline | 2-3 weeks | 5-7 weeks | 8-10 weeks |
How we run a rebrand
Audit3-7 days
A review of the brand, materials and competitors. We agree what stays and what changes.
1Direction3-5 days
A short conversation about the audit findings and the choice of scope: a refresh or a new mark.
2Concepts1-2 weeks
New concepts or the refreshed mark, shown next to the old version and on applications.
3System and rules1-3 weeks
Logo family, colours, typefaces and brand guidelines.
4Rollout2-4 weeks
In the largest package: materials, templates and the transition plan.
5
We reserve about 15% of the project time for revisions. The scope of change is best agreed after the audit, before design starts.
What rebranding pricing depends on
The price is set mainly by one decision, refreshing the current mark or designing a new one, and then by the number of materials to replace.
- 1
Scope of change
Correcting the current logo is different work from a new mark with concepts and rules.
- 2
Size of the brand
A brand with many products, locations or sub-brands needs a wider audit and more versions.
- 3
Number of materials
Each item to move over, from a business card to a sign, is a separate design.
- 4
Name
A name change adds naming and checks for domains and trademarks.
How not to overpay
- Start with an audit so you do not change what works
- Consider a refresh before deciding on a new mark
- Replace materials to plan, at each reprint
- Collect every file and material before we start
Who we rebrand
Companies with a logo a few years old
A refresh that improves execution without taking away recognition.
Companies with a new offer
A new brand for new customers, based on an audit of what worked.
Family businesses changing generations
A brand that keeps its history while looking contemporary.
Companies after a merger
One mark and system instead of two brands side by side.
Startups after their first stage
A brand ready for growth when the early logo is no longer enough.
How to prepare for a rebrand
An honest answer to why the current brand is no longer enough helps most.
0 / 6 ready
- The reason for change: new offer, new customers, look or name
- Every file of the current logo and your materials
- A list of places where the brand appears
- Elements customers and your team are attached to
- Competitors you want to stand apart from
- Planned dates for replacing the sign and print
Refresh or full rebrand
| Situation | Scope | Why |
|---|---|---|
| The logo looks dated, but customers know it | refresh | you keep recognition and improve execution |
| The logo is illegible at small sizes | refresh | a simplified mark and new files are enough |
| The company changed its offer or customers | rebrand | the brand has to say something new |
| A merger or a new name | rebrand | a new mark and rules are needed |
| Many materials in circulation | rebrand with rollout | without a plan the transition takes years |
Planning the move to the new brand
A rebrand does not end with a new logo. A company has a sign, vehicles, business cards, a website, profiles, invoices, email signatures and stock of printed materials. If each one changes whenever it happens to, customers see two brands at once for a long time.
A transition plan lists every place the brand appears, with the order and date of change. Digital places that change quickly go first: the website, profiles, signatures and templates. Then printed materials at the next reprint, and finally expensive items such as the sign or vehicle wraps, which can be planned in the budget.
Signs it is time to change the brand
A rebrand is a big decision. These signs help judge whether the moment has come and how big the change should be.
Signs the brand is not keeping up with the company
Customers are surprised that you offer more than your website suggests. You are embarrassed to hand out a business card or send a proposal with the current logo. Every supplier uses a different version of the mark because nobody knows which is right. New customers confuse you with a competitor with a similar name or colour.
One such sign usually means a need for tidying up or a refresh. Several at once, especially a change of offer and customers, is an argument for a full rebrand.
When a rebrand is not a good idea
A rebrand will not fix a problem with the product, price or service. If customers leave because of quality, a new logo will not change that and will only use up budget that would be better spent elsewhere.
It is also worth being careful with a rebrand out of boredom or because the taste of the owner has changed. A brand customers have known for years has value that does not show in a spreadsheet, and it is easy to lose.
Telling customers about the change
A brand change is worth announcing rather than hoping customers notice. A short post, an email to regular customers and a note on the website explain why the company looks different and what does not change: the people, the quality, the contact.
If the name or domain changes, the announcement matters even more, because customers will search for the company under the old name. For a while it is worth showing both, for example as formerly X, now Y.
A logo refresh step by step
A refresh starts by breaking the current mark into elements: shape, proportions, typeface, colours and details. We check which of them carry recognition and which have aged, such as shadows, gradients or a typeface typical of another decade.
Then we redraw the mark in new proportions, simplify details and choose colours that work well on screen and in print. We show both versions side by side, so it is clear it is still the same brand, just in better shape.
Let us start with a talk about your brand
A free online consultation or a quote in the calculator.