What a visual identityincludes

The logo and its variants

The foundation is a mark in several layouts: horizontal and vertical, the symbol alone and the wordmark alone, in colour, black and white. Each variant has its place: horizontal in the website header, the symbol in an avatar and app icon.

Colours and typography

The primary and secondary palette gets RGB, CMYK and HEX codes, and Pantone equivalents for spot colours. Then typefaces for headings and body text, with licence information and substitutes for office documents.

Graphic motif

A motif is a repeating element that identifies the brand even without the logo: a shape, a pattern, a way of cropping photos or illustrations. It lets you recognise a post in a scrolling feed before you see the name.

Materials and templates

Depending on the package, an identity covers the business card, email signature, letterhead, folder, offer and presentation templates and social media templates editable in Canva.

An identity works when the team makes the next materials on its own and they still look like one company.

Brand guidelines and files

The rules go into brand guidelines: clear space, minimum sizes, allowed backgrounds and misuse. Finally you get source files in AI and Figma and a transfer of economic rights once paid in full.

At Aphrodi the Identity Start package costs from 2,900 PLN net, Standard from 5,400 PLN and the Full System with a brand book from 9,800 PLN.