Brand care: new materials in line with your brand guidelines every month
After an identity is rolled out, the brand starts living: new templates, trade show materials, logo versions for partners and fixes in files. In brand care we keep a fixed pool of hours and make sure everything follows the brand guidelines. Plans start at 1,290 PLN net per month for 8 hours.
- Price
- from 1,290 PLN/month
- Timeline
- contract from 3 months
- Copyright
- Full
How much does brand care cost?
The Start plan with 8 hours costs 1,290 PLN net per month, Standard with 16 hours 2,390 PLN and Pro with 32 hours 4,290 PLN. The minimum contract is 3 months. A dedicated designer is a pool of hours for ongoing projects. Brand care also covers looking after the rules: reviews of designs by others, a file library and guideline updates.
- Price
- from 1,290 PLN/month
- Timeline
- contract from 3 months
What brand care includes
A fixed pool of hours and one place where the brand is looked after.
Pool of hours
A fixed number of hours per month for new materials, templates and fixes in line with the brand.
New materials
Designs the growing business needs: offers, trade show materials, signage, templates.
Design reviews
We check materials prepared by others and point out what breaks the rules.
Guideline updates
We add new uses and examples to the brand guidelines as the brand grows.
Files for partners
We prepare the right logo versions and files for printers, media and suppliers.
File library
An organised folder with the current brand files that the whole team uses.
Brand guidelines that do not end up in a drawer
Even the best identity drifts within a year if nobody looks after it. Every department makes its own templates, the printer picks colours by eye and partners get the logo in different versions. A few years later an audit is needed and everything has to be sorted out again.
In brand care we are the person all brand questions go to: which logo version, which colour for this printer, how to prepare a new material. We design new materials and templates in line with the rules, check designs prepared by others and keep the brand guidelines up to date with new uses.
The contract runs for at least 3 months, then with 30 days notice. It works best after an identity rollout or a rebrand, when the most new materials are created.
Signs that a brand is drifting
Several logo versions
Different logo files circulate in materials, including old or low-resolution ones.
Colours by eye
The same colour looks different on the business card, the sign and the website.
Department templates
Every department makes presentations and offers its own way.
Unanswered questions
The printer, agency or partner asks for files and nobody knows which are current.
Packages and prices
Net prices. Anything beyond a package is quoted before we start.
Care Start
Looking after the brand and small materials for a small business after an identity rollout.
from1,290 PLN/month
contract from 3 months
- 8 hours per month
- New materials and fixes
- Files for partners and printers
- Brand file library
Most chosen
Care Standard
Ongoing care for a brand growing in several channels at once.
from2,390 PLN/month
contract from 3 months
- 16 hours per month
- New materials and templates
- Reviews of designs by others
- Files for partners and printers
- Brand file library
Care Pro
Brand care for a business with many departments, branches or partners.
from4,290 PLN/month
contract from 3 months
- 32 hours per month
- New materials and templates
- Reviews of designs by others
- Brand guideline updates
- Files for partners and printers
- Brand file library
Net prices in PLN, starting from the amount shown for the scope described. We reserve about 15% of the project time for revisions, so a bigger project gets proportionally more time for changes. Anything beyond the package is quoted before we start.
Package comparison
| Scope | Care Start | Care Standard | Care Pro |
|---|---|---|---|
| Hours per month | 8 | 16 | 32 |
| New materials | yes | yes, with templates | yes, with templates |
| Design reviews | no | yes | yes |
| Guideline updates | no | no | yes |
| File library | yes | yes | yes |
| Contract term | from 3 months | from 3 months | from 3 months |
How brand care works
Brand reviewfirst week
We collect the guidelines, files and materials in use and check what departs from the rules.
1File libraryfirst month
We organise the current brand files in one folder with clear names.
2Requestsmonthly
New materials, fixes and reviews from the list, in the order you set.
3Updatesas needed
When a new use of the brand appears, we add it to the rules.
4Summaryend of month
A review of the work done and hours used.
5
Minimum 3-month contract, then 30 days notice. If the brand has no guidelines, we can start with a logo sheet or guidelines as a separate project.
Who brand care is for
Businesses after an identity rollout
This is when most new materials are made and departures from the rules are easy.
Businesses with branches and franchises
Many people prepare materials and the brand must look the same everywhere.
Brands working with agencies
Several suppliers need one source of rules and current files.
Organisations and institutions
Materials are made in many departments, and a consistent look builds trust.
How to prepare for brand care
At the start we need everything that describes the brand today.
0 / 5 ready
- Brand guidelines or a logo sheet, if they exist
- Logo files and the materials in use
- A list of people and companies preparing brand materials
- Plans for the coming months: trade fairs, campaigns, new branches
- A person on your side who collects requests
Questions before you order
Let us start with a talk about your project
A free online consultation or a quote in the calculator.